Abstract
In the past few years the changes in the economic environment have had a drastic impact on consumers’ shopping behavior. Shopping consumers have developed various adaptive behavior mechanisms that allow them to cope with the influence of changes in economic conditions on their shopping behavior. In order to understand consumers’ shopping activities in a changing economic environment, this study focuses on consumers’ perceptions (subjective measurements) of that environment and how those perceptions influence their outlook and determine their shopping activities. Research findings demonstrated that changes in the economic environment have had an impact on consumers’ shopping behavior. Furthermore, consumers’ perceptions and expectations can be used to explain the relationship between those economic changes and consumers’ adaptive shopping behavior.
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© 2015 Academy of Marketing Science
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Oumlil, A.B., Balloun, J.L. (2015). Relationship of Perceived Economic Fluctuations to Consumer Adaptive Shopping Behavior: An Exploratory Study. In: Malhotra, N. (eds) Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16943-9_7
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DOI: https://doi.org/10.1007/978-3-319-16943-9_7
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16942-2
Online ISBN: 978-3-319-16943-9
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