Abstract
This paper examines the preferences of American and Jamaican consumers toward certain locally produced products vs. imports. Emphasis is placed on factors influencing purchase decisions, most preferred domestic and import categories, and methods for creating more interest in locally produced products. Implications for marketing practitioners are provided along with suggestions for future research.
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© 2015 Academy of Marketing Science
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Stephens, K.T., Fox, H.W., Leonard, M.J. (2015). A Comparison of Preferences Concerning the Purchase of Domestic Products Vs. Imports: United States and Jamaica. In: Malhotra, N. (eds) Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16943-9_20
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DOI: https://doi.org/10.1007/978-3-319-16943-9_20
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16942-2
Online ISBN: 978-3-319-16943-9
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