Abstract
The factors affecting the demand for communication services can be divided into three categories: factors relating to technical usability, factors relating to functionality of the service, as well as factors relating to costs. The real decline in procurement charges for means of communication and transmission prices of messages1 of the last twenty years has led to factors relating to the appropriateness and functionality of the service becoming a decisive factor in the competition between different means of communication. Technical development has for a long time been ahead of other factors and so has not been an obstacle to the use of communication services.
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Nikali, H. (2000). The Demand for Targeted Communication in Different Customer Groups. In: Crew, M.A., Kleindorfer, P.R. (eds) Current Directions in Postal Reform. Topics in Regulatory Economics and Policy Series, vol 35. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-4481-4_11
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DOI: https://doi.org/10.1007/978-1-4615-4481-4_11
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