Abstract
This chapter deals with a stochastic inventory model in which the probability distribution of the product demand in any given period depends on some environmental factors, as well as on whether or not the product is promoted in the period. The problem is to obtain optimal inventory ordering and product ∈x{promotion} decisions jointly so as to maximize the total profit.
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© 2010 Springer-Verlag US
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Beyer, D., Cheng, F., Sethi, S.P., Taksar, M. (2010). Models with Demand Influenced by Promotion. In: Markovian Demand Inventory Models. International Series in Operations Research & Management Science, vol 108. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-71604-6_8
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DOI: https://doi.org/10.1007/978-0-387-71604-6_8
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Publisher Name: Springer, Boston, MA
Print ISBN: 978-0-387-56563-7
Online ISBN: 978-0-387-71604-6
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