Abstract
Providing personalized and collaborative services on the web is critical for creating customer and business values in many e-business domains such as e-shop, e-marketplace, e-news, e-learning, e-finance, and e-tourism. The goal of this paper is to propose a generic service-oriented framework and modeling techniques for facilitating the development of a powerful personalized and collaborative e-service system that is adaptable for use in various e-business applications. A unified data model as well as integrated process models for supporting advanced e-service requirements including search, recommendation, customization, collaboration, negotiation, and trust management are presented and discussed with examples.
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Yu, CC. (2006). Service-Oriented Data and Process Models for Personalization and Collaboration in e-Business. In: Bauknecht, K., Pröll, B., Werthner, H. (eds) E-Commerce and Web Technologies. EC-Web 2006. Lecture Notes in Computer Science, vol 4082. Springer, Berlin, Heidelberg. https://doi.org/10.1007/11823865_8
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DOI: https://doi.org/10.1007/11823865_8
Publisher Name: Springer, Berlin, Heidelberg
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