Abstract
Electronic Commerce is now entering its second decade, with Amazon.com and eBay now in existence for ten years. With massive amounts of data, an actionable domain, and measurable ROI, multiple companies use data mining and knowledge discovery to understand their customers and improve interactions. We present important lessons and challenges using e-commerce examples across two dimensions: (i) business-level to technical, and (ii) the mining lifecycle from data collection, data warehouse construction, to discovery and deployment. Many of the lessons and challenges are applicable to domains outside e-commerce.
Chapter PDF
Similar content being viewed by others
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2005 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Kohavi, R. (2005). Focus the Mining Beacon: Lessons and Challenges from the World of E-Commerce. In: Jorge, A.M., Torgo, L., Brazdil, P., Camacho, R., Gama, J. (eds) Knowledge Discovery in Databases: PKDD 2005. PKDD 2005. Lecture Notes in Computer Science(), vol 3721. Springer, Berlin, Heidelberg. https://doi.org/10.1007/11564126_5
Download citation
DOI: https://doi.org/10.1007/11564126_5
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-29244-9
Online ISBN: 978-3-540-31665-7
eBook Packages: Computer ScienceComputer Science (R0)