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Table of contents (5 chapters)
Bibliographic Information
Book Title: Erfolg in der strategischen Markenführung
Authors: Frank Gussek
Series Title: neue betriebswirtschaftliche forschung (nbf)
DOI: https://doi.org/10.1007/978-3-663-06904-1
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1992
Softcover ISBN: 978-3-409-13661-7Published: 01 January 1992
eBook ISBN: 978-3-663-06904-1Published: 17 April 2013
Series ISSN: 0175-8802
Series E-ISSN: 2945-8129
Edition Number: 1
Number of Pages: XII, 434
Number of Illustrations: 7 b/w illustrations
Topics: Business and Management, general