Overview
- Aktuelle wirtschaftswissenschaftliche Beiträge.
- Stand und Perspektiven der Eventforschung.
- Diskussion aktueller Forschungsergebnisse zum Thema Sport und Events
- Includes supplementary material: sn.pub/extras
Part of the book series: Markenkommunikation und Beziehungsmarketing (MBM)
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Table of contents (11 chapters)
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Events und Sport
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Stand und Perspektiven der Eventforschung
Editors and Affiliations
About the editor
Bibliographic Information
Book Title: Events und Sport
Book Subtitle: Stand und Perspektiven der Eventforschung
Editors: Cornelia Zanger
Series Title: Markenkommunikation und Beziehungsmarketing
DOI: https://doi.org/10.1007/978-3-658-03681-2
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2013
Softcover ISBN: 978-3-658-03680-5Published: 23 September 2013
eBook ISBN: 978-3-658-03681-2Published: 13 September 2013
Series ISSN: 2626-0263
Series E-ISSN: 2626-028X
Edition Number: 1
Number of Pages: X, 277
Number of Illustrations: 40 b/w illustrations
Topics: Marketing, Business and Management, general, Public Economics