Overview
- Focuses on issues related to the alignment of business strategies and analytics
- Helps bridge the gap in the relevance and usefulness of academic research in the area of alignment that is often questioned by practitioners
- Examines business strategies, business structures, and analytics to effectively develop and deploy techniques to enhance an organization’s decision-making capability
Part of the book series: Advances in Analytics and Data Science (AADS, volume 1)
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About this book
Aligning Business Strategies and Analytics: Bridging Between Theory and Practice is comprised of twelve chapters, divided into three sections. The book begins by introducing business analytics and the current gap between academic training and the needs within the business community. Chapters 2 - 5 examines how the use of cognitive computing improves financial advice, how technology is accelerating the growth of the financial advising industry, explores the application of advanced analytics to various facets of the industry and provides the context for analytics in practice. Chapters 6 - 9 offers real-world examples of how project management professionals tackle big-data challenges, explores the application of agile methodologies, discusses the operational benefits that can be gained by implementing real-time, and a case study on human capital analytics. Chapters 10 - 11 reviews the opportunities and potential shortfall and highlights how new media marketing and analytics fostered new insights. Finally the book concludes with a look at how data and analytics are playing a revolutionary role in strategy development in the chemical industry.
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Keywords
Table of contents (12 chapters)
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Business Analytics in Practice
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Methodological Issues in Business Analytic
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Aligning Strategies and Business Analytics
Editors and Affiliations
About the editors
Teresa D. Harrison is Associate Professor of Economics, Associate Dean for Academic Affairs, and Director of the Center for Teaching Excellence at Drexel University’s LeBow College of Business. She is an applied micro-economist, with interest, research and publications in nonprofit organizational behaviors, including location decisions, entry, exit, mergers and growth. Her work has been published in journals such as Financial Review and Economic Inquiry.
Bibliographic Information
Book Title: Aligning Business Strategies and Analytics
Book Subtitle: Bridging Between Theory and Practice
Editors: Murugan Anandarajan, Teresa D. Harrison
Series Title: Advances in Analytics and Data Science
DOI: https://doi.org/10.1007/978-3-319-93299-6
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer International Publishing AG, part of Springer Nature 2019
Hardcover ISBN: 978-3-319-93298-9Published: 10 October 2018
Softcover ISBN: 978-3-030-06634-5Published: 26 December 2018
eBook ISBN: 978-3-319-93299-6Published: 27 September 2018
Series ISSN: 2522-0233
Series E-ISSN: 2522-0241
Edition Number: 1
Number of Pages: XIX, 211
Number of Illustrations: 13 b/w illustrations, 25 illustrations in colour
Topics: Big Data/Analytics, Business Information Systems, Operations Research/Decision Theory