Overview
Presents state-of-the-art knowledge of innovation management
Focuses on an integrative management perspective
Covers a wide range of topics
Includes supplementary material: sn.pub/extras
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Keywords
Table of contents (25 chapters)
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Integrated Perspectives on Innovation
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Case Examples
Editors and Affiliations
Bibliographic Information
Book Title: Strategy and Communication for Innovation
Book Subtitle: Integrative Perspectives on Innovation in the Digital Economy
Editors: Nicole Pfeffermann, Julie Gould
DOI: https://doi.org/10.1007/978-3-319-49542-2
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer International Publishing AG 2017
Hardcover ISBN: 978-3-319-49540-8Published: 15 March 2017
Softcover ISBN: 978-3-319-84184-7Published: 08 May 2018
eBook ISBN: 978-3-319-49542-2Published: 06 March 2017
Edition Number: 3
Number of Pages: XXVI, 424
Number of Illustrations: 27 b/w illustrations, 33 illustrations in colour
Topics: Entrepreneurship, Engineering Economics, Organization, Logistics, Marketing, Organizational Studies, Economic Sociology