Overview
- Includes the full proceedings of the 2010 Cultural Perspectives in Marketing Conference?
- Offers quality research and insights in the field of marketing
- Includes contributions related to marketing strategy, marketing management and consumer behavior
Part of the book series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)
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About this book
This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
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Keywords
Table of contents (56 papers)
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Country-of-Origin and E-Loyalty
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Front Matter
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Professional Topics
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Front Matter
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Special Session: International Cultural Issues in Pricing Strategy
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Front Matter
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Cross-Cultural Integrated Marketing Communications
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Front Matter
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Culture and Brand Personality
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Front Matter
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Some Important Effects of Globalization on Advertising and the Advertising Industry in French Speaking Nations
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Front Matter
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Editors and Affiliations
Bibliographic Information
Book Title: Cultural Perspectives in a Global Marketplace
Book Subtitle: Proceedings of the 2010 Cultural Perspectives in Marketing Conference
Editors: Dheeraj Sharma
Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
DOI: https://doi.org/10.1007/978-3-319-18696-2
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Academy of Marketing Science 2016
Hardcover ISBN: 978-3-319-18695-5Published: 10 June 2015
Softcover ISBN: 978-3-319-38694-2Published: 17 October 2016
eBook ISBN: 978-3-319-18696-2Published: 29 May 2015
Series ISSN: 2363-6165
Series E-ISSN: 2363-6173
Edition Number: 1
Number of Pages: XIV, 145
Additional Information: Originally published by the Academy of Marketing Science, Ruston, LA, 2010
Topics: Marketing, Business Strategy/Leadership, Sales/Distribution