Overview
- Unites research from Strategic Communication Management and Communication for Development and Social Change
- Examines obstacles hindering African nations' goals in humanitarian upliftment and social change
- Explores social media and eParticipation in government development programs
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About this book
Themes explored include:
● Communication for social change, bottom-up development and social movements in the local government sphere
● Strategic communication in governance, planning and policy reforms
● The role of multi-stakeholder partnerships in achieving development of objectives geared towards good governance in Africa
● Public participation, protests, and resistance from 'below'
● Public sector health communications and development
● Media relations, accountability and contested development narratives with the Fourth Estate
● Social media and eParticipation in government development programs.
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Keywords
Table of contents (15 chapters)
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Theoretical and Empirical Approaches to Communication for Development and Sustainable Social Change in Africa
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Strategic Communication in Governance, Planning and Policy Reforms
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Communication for Social Change, Bottom-Up Development and Social Movements in Africa
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Cases Studies in Applied Strategic Communication, Development, Social Change and Electoral Reform
Editors and Affiliations
About the editors
Tsietsi Mmutle is Senior Lecturer at the University of Pretoria in the department of Business Management, he teaches Strategic Communication Management modules at honours and Masters level in the Communication Management unit.
Tshepang B. Molale is Senior Lecturer at the University of the Witwatersrand, specializing in communication for development and social change.
Olanrewaju Olugbenga Akinola lectures in the Mass Communication department of the Olabisi Onbanjo University, Ago-Iwoye, Nigera.
Olebogeng Selebi completed her PhD in Communication Management from the University of Pretoria. She was the host of the first Nobel Prize Dialogue event ever to take place on African soil.
Bibliographic Information
Book Title: Strategic Communication Management for Development and Social Change
Book Subtitle: Perspectives from the African Region
Editors: Tsietsi Mmutle, Tshepang Bright Molale, Olanrewaju Olugbenga Akinola, Olebogeng Selebi
DOI: https://doi.org/10.1007/978-3-031-41401-5
Publisher: Palgrave Macmillan Cham
eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2024
Hardcover ISBN: 978-3-031-41400-8Published: 14 December 2023
Softcover ISBN: 978-3-031-41403-9Due: 27 December 2024
eBook ISBN: 978-3-031-41401-5Published: 13 December 2023
Edition Number: 1
Number of Pages: XIX, 287
Number of Illustrations: 22 b/w illustrations
Topics: Media and Communication, Sustainable Development, Governance and Government