Overview
- Features latest research on social commerce and social media strategies
- Includes articles studying psychological and behavioral factors
- Provides latest insights on developing business models for the digital landscape
Part of the book series: Springer Proceedings in Business and Economics (SPBE)
Included in the following conference series:
Conference proceedings info: DMEC 2021.
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About this book
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Keywords
Table of contents (34 papers)
Other volumes
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Advances in Digital Marketing and eCommerce
Editors and Affiliations
About the editors
David López López is a Professor, and the Academic Coordinator, co-founder and strategy director of FHIOS Smart Knowledge program at the International University of La Rioja in Spain.
Bibliographic Information
Book Title: Advances in Digital Marketing and eCommerce
Book Subtitle: Second International Conference, 2021
Editors: Francisco J. Martínez-López, David López López
Series Title: Springer Proceedings in Business and Economics
DOI: https://doi.org/10.1007/978-3-030-76520-0
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021
Hardcover ISBN: 978-3-030-76519-4Published: 27 May 2021
Softcover ISBN: 978-3-030-76522-4Published: 28 May 2022
eBook ISBN: 978-3-030-76520-0Published: 26 May 2021
Series ISSN: 2198-7246
Series E-ISSN: 2198-7254
Edition Number: 1
Number of Pages: X, 336
Number of Illustrations: 23 b/w illustrations, 24 illustrations in colour
Topics: Online Marketing/Social Media, e-Commerce/e-business, IT in Business