Abstract
The digital market is growing fast and is expected to account for at least 20 percent of advertising expenditure by 2017. Through its various levers – search, display, affiliation, email, mobile, and social media – it allows brands to implement their complete marketing strategy, from the development of awareness and the image through to acquiring new customers or developing their loyalty.
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Notes
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Spam or junk mail is the term for unsolicited and unwanted emails.
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© 2014 Laurent Florès
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Florès, L. (2014). The digital market and the main objectives of digital marketing. In: How to Measure Digital Marketing. Palgrave Macmillan, London. https://doi.org/10.1057/9781137340696_2
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DOI: https://doi.org/10.1057/9781137340696_2
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