Overview
- Presents the state-of-the-art in augmented reality and virtual reality applications in business
- Provides case studies of AR/VR applications in different maturities
- Includes applications in various industries like healthcare, tourism, fashion, retail and education
Part of the book series: Management for Professionals (MANAGPROF)
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Keywords
Table of contents (19 chapters)
Editors and Affiliations
About the editors
Prof. Timothy Jung, Manchester Metropolitan University, UK, is Chair Professor of XR (eXtended Reality) and Director of Creative AR & VR Hub and President of International Association of Immersive Technology Innovation (IAITI). His research interests include AI, IoT, Big Data, 5G and Digital Twin powered immersive technology innovation for well-being, quality of life and happiness.
Jeremy Dalton, PwC UK, leads the AR/VR department, helping clients across all sectors understand, quantify, and implement the benefits of virtual reality and augmented reality technology. He is a regular contributor of thought leadership in the industry and delivers talks on the subject globally.
Bibliographic Information
Book Title: XR Case Studies
Book Subtitle: Using Augmented Reality and Virtual Reality Technology in Business
Editors: Timothy Jung, Jeremy Dalton
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-030-72781-9
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Switzerland AG 2021
Hardcover ISBN: 978-3-030-72780-2Published: 12 September 2021
Softcover ISBN: 978-3-030-72783-3Published: 13 September 2022
eBook ISBN: 978-3-030-72781-9Published: 11 September 2021
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: VIII, 164
Number of Illustrations: 57 b/w illustrations
Topics: IT in Business, Information Systems Applications (incl. Internet), Online Marketing/Social Media, Multimedia Information Systems, Digital/New Media, Management of Computing and Information Systems