Abstract
The capabilities of website counters and methods of analyzing the tendencies of the development of various web-analytics tools are studied using Google Trends; promising approaches to more detailed research of the trends in the area of web analytics, a multi-aspect study of data from counters, services, and log analyzers aimed at optimization and promotion of websites of various organizations are presented. An overview is given for the sources of a comparative analysis of web-analytics tools, ratings, and data from the Ruward:Track laboratory on the number of added counters on the Russian Internet.
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Original Russian Text © N.S. Redkina, 2017, published in Nauchno-Tekhnicheskaya Informatsiya, Seriya 2: Informatsionnye Protsessy i Sistemy, 2017, No. 5, pp. 5–10.
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Redkina, N.S. The development tendencies of web analytics tools. Autom. Doc. Math. Linguist. 51, 112–116 (2017). https://doi.org/10.3103/S0005105517030050
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DOI: https://doi.org/10.3103/S0005105517030050