Abstract
The management of tourist destinations is a major topic, owing to the complexity of establishing a destination system, which entails a diverse array of organizations, resources, and services. Successful tourist destinations are the outcome of a well-managed destination system. The destination management organization (DMO) is one of the solutions that can ensure the management of a system as complex as the one that comprises a tourist destination in terms of organizations, resources, and services. The paper aims to highlight management issues at the tourist destination level and to ascertain stakeholders’ opinion regarding the role and the importance of DMO. In this respect, qualitative marketing research based on the semi-structured interview method was conducted. The study findings indicated that the DMO must as follows: to act as a coordinator, to take a sustainable strategic approach, to establish strategic goals for destination development, to achieve desired targets, to develop projects, to act as a mediator and unifier of the stakeholders’ energies, and to ensure transparency and efficiency in destination management activity. The results of the study are relevant for tourism stakeholders, for responsible public authorities in the field of tourism, as well as for DMO managers.
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This work is funded by national funds through FCT—Foundation for Science and Technology, within the scope of the reference project nº UIDB/04470/2020.
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Foris, D., Bivolaru, I. (2022). Stakeholders’ Opinion Regarding the Role and the Importance of DMO in the Development of Tourist Destinations. In: Abreu, A., Liberato, D., Garcia Ojeda, J.C. (eds) Advances in Tourism, Technology and Systems. Smart Innovation, Systems and Technologies, vol 293. Springer, Singapore. https://doi.org/10.1007/978-981-19-1040-1_33
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