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No agricultural production system anywhere in the world can today afford to ignore environmental issues, a reality that is widely reflected in the increasingly significant agroecological movement, which is pushing for the promotion of agri-environmental practices, control over pollution and emissions of greenhouse gases, a halt to deforestation, and, in general, the prevention of the artificialization of natural areas, the adoption of ecological compensation mechanisms, etc. The political and social recognition of what we shall hereafter refer to as ecosystem services, which sometimes have a global scope (global public goods such as biodiversity and climate), complements that of services usually expected from agriculture at local and national scales: income, employment, food security, and local development. This chapter contributes to this part of the book, which examines the role of agri-chains as arenas of regulation of sustainable development, by addressing this issue more specifically through the use of ecosystem services and payments for environmental services, as a complement to approaches built within the agri-chains. We first clarify these concepts and show how payments for environmental services have evolved from an initial, very ‘Coasian’Footnote 1 concept of ‘polluted pays’ to a public action instrument that aims to promote agroecological transitions at large territorial scales. After noting the benefits and limitations of environmental and sustainable labels in relation to payments for environmental services, we propose an original and integrative approach to such payments, which combines agri-chain approaches (labels, zero deforestation in particular) and territorial approaches to reconcile the conservation and development of territories by ensuring the sustainability of agricultural activities.

1 Ecosystem Services, Environmental Services, and Payments for Environmental Services: Concepts to Be Defined

1.1 Origins of the Concepts

The concept of ecosystem services was introduced in the 1970s by the ecological and economic disciplines, with the aim of encouraging a global perspective of environmental problems. It was first popularized in the late 1990s by Costanza et al. (1997), who calculated an overall economic value of all ecosystem services provided by the biosphere (even though this term was not used), and, subsequently, by the Millennium Ecosystem Assessment (2005). The latter proposed a typology of ecosystem servicesFootnote 2 based on a comprehensive schematic framework of the links between these services and human well-being. Metaphors to illustrate the dependence of human societies on ecosystems (Norgaard 2010), ecosystem services are now increasingly being used to highlight the benefits people derive from nature, resulting in the development of approaches to recognize, measure, and integrate these services in private and public decision making.Footnote 3

Payments for environmental services are, in fact, a set of empirical practices and mechanisms to manage water and soil at the watershed scale or to protect forests. They are all based on the direct incentives for conservation offered to local actors whose practices are potentially harmful to ecosystems and who have ‘property rights’Footnote 4 that permit such practices. The use of the term ‘payments for environmental services’ gained currency with Costa Rica’s national PSAFootnote 5 programme in 1996. Other programmes were implemented at the same time or later, including China’s Grain for Green programme in 1999, Mexico’s payment for hydrological environmental services programme (PSA-H) in 2003, Ecuador’s Sociobosque programme in 2008 as well as many local initiatives.Footnote 6

Since payments for environmental services were based on direct incentives, contracts, and conditional remunerations, institutions and development agencies quickly showed interest in them. They are a priori considered to be more efficient and better able to mobilize private sector resources than ‘command and control’Footnote 7 measures and integrated conservation and developmentFootnote 8 programmes (Gómez-Baggethun and Muradian 2015). S. Wunder, a CIFOR researcher, proposed a definition of payments for environmental services in 2005 that was simple and seemingly clear. An initial ideal type of payment for environmental services emerged from his definition that was subsequently widely used: ‘a voluntary transaction where a well-defined environmental service (or a land-use likely to secure that service) is being ‘bought’ by a (minimum one) environmental service buyer from a (minimum one) environmental service provider if and only if the environmental service provider secures environmental service provision (conditionality).’ This definition, based on a commercial exchange (buyer, supplier), has led to a persistent misunderstanding on the nature of the instrument.

The fact that this definition was proposed in 2005 led to a confusion between the environmental services of PESFootnote 9 and the ‘ecosystem services’ of the Millennium Ecosystem Assessment, which were popularized in the same year, and contributed to the misunderstanding regarding the instrument. Few researchers clearly differentiate between ecosystem services (‘benefits that men derive from nature’) and environmental services, which are human practices that affect nature.Footnote 10 Ecosystem services obviously constitute a reductive and anthropocentric notion, but their function is primarily to convince society to become aware of the value of protecting nature. The concept of ecosystem services lends itself poorly to an economic analysis insofar as it encompasses marketable or potentially marketable goods (wood, fibre, water, food) as well as positive externalities (by definition without a market) such as climate and water cycle regulation, biodiversity, etc. Within the context of payments for environmental services, remuneration obviously concerns the actions of actors (or the practices they give up), and the amount of remuneration is more likely to be determined based on the producers’ loss of earnings (or opportunity costs) than on an overall economic value of ecosystem services (which, in any case, is rarely possible to calculate). In addition, there exist some uncertainties regarding the level of ecosystem services that payments for environmental services would like to promote and the practices actually paid for: the relationship between the maintenance of forest cover and the quantity and/or quality of the water downstream of a watershed is sometimes complex. Remuneration thus pertains to ‘proxies’, practices that are presumed to be favourable to different ecosystem services (water quality, biodiversity, carbon sequestration, etc.), which are often associated together in the objectives of payment for environmental services, since they cannot be precisely measured. This led Farley and Costanza (2010) to suggest that even though ecosystem services are often poorly defined in the context of payments for environmental services, this does not constitute a serious problem.

1.2 ‘Commodification’ of Nature?

Contrary to the suggestion of the 2005 definition by Wunder, there is no ‘market for ecosystem services’.Footnote 11 Payments for environmental services are designed to promote the production of only those ecosystem services that are ‘positive externalities’, i.e., those services which, by definition, have no market. These particular ecosystem services are public goods (biodiversity, climate regulation, scenic beauty, etc.) or collective goods (water quality in a watershed), and do not lend themselves to privatization.Footnote 12 Yet ‘an essential pre-condition for price-making markets is the existence of well-defined and enforced property rights over the good or service to be exchanged’ (North 1977, p. 710). Payments for environmental services are therefore not ‘market instruments’, even if the level of remuneration results from ‘bargaining’, to quote the apt term used by Boisvert (2015). As noted by Wunder and Vargas (2005): ‘If [an urban water utility] thinks the price for watershed protection charged by upstream farmers is too high, usually it cannot just go to the next three watersheds for better offers.’

This does not prevent either the selection of the ‘providers’ of environmental services through competitive mechanisms (reverse auctions, to select the lowest bidders to maintain certain habitats on their lands) as is done in Australia and the United States. Nor even some payments for environmental services being financed by the sale of carbon credits, marketable goods created by a specific mechanism (including measurements and certification) and which are contingent on the payment for environmental services instrument (Karsenty et al. 2014). But this does not mean that payments for environmental services are instruments to ‘commodify nature’ (Karsenty and Ezzine de Blas 2014). Non-market definitions do exist; for instance, that of Muradian et al. (2010, p. 1205), which incorporates not only the incentive nature of the instrument, but also the political and institutional challenges of its implementation: ‘a transfer of resources between social actors, which aims to create incentives to align individual and/or collective land use decisions with the social interest in the management of natural resources.’ In 2015, Wunder proposed a new ideal-typical definition of payments for environmental services that avoided the use of business language this time, and even steered clear of the initial idea of a ‘well-defined environmental service’. This proposal, however, clearly did not bring an end to the debate.Footnote 13

Like any instrument, payments for environmental services can generate adverse effects. In principle, they are meant for actors who have (ownership) rights and who are willing to suspend those that are harmful to the environment. However, it is common for incentives to be offered as payments for environmental services even though regulations already exist to prohibit the concerned practices that are harmful to the natural environment. Such a situation risks eroding the civic spirit in this domain. Will actors choose, in the future, to conform to restricting regulations only if they are paid to do so?Footnote 14 More generally, payments for environmental services may lead actors to adopt the following reasoning: if there is no other motive than a (monetary) interest in conserving nature, then we can legitimately be ‘irresponsible’ the moment this starts costing us something. In other words, will a generalization of payments for environmental services reduce the likelihood of selfless conservation action (Karsenty 2013)?

1.3 A Co-evolution of the Concept and Implementation Practices

It is common to portray payments for environmental services as being based on the ‘polluted pays’ principle, as against the better known ‘polluter pays’ principle on which environmental taxes are founded. With regard to water, several qualified initiatives on payments for environmental services (often retrospectively) have contributed to this understanding. The case of Vittel corresponds well to the ‘polluted pays’ scenario: it has, from the early 1990s, paid farmers whose farms border the water source to stop using pesticides and to permanently modify their farming and livestock rearing practices. Practitioners have thus often sought out beneficiaries of the service, in order to get them to fund payments for environmental services. Many public or private companies that generate hydro-electric power or distribute municipal water levy specific charges that are included in users’ bills to fund a compensation scheme for farmers located upstream of the watershed. If the contractual (and thus voluntary) nature of payments for environmental services remains an essential feature of the instrument, funding by end users is often enforced through the billing system.

Successes in implementing private governance mechanisms to supply quality water to catchment areas are more the exception than the rule. In the case of these payments for water-related environmental services, the beneficiaries are limited in number and can be identified. This allows bilateral agreements between a group of farmers and a company or local authority (one can think of this as a short value chain). However, payments for environmental services pertaining to biodiversity or carbon, which generate global services, do not have specific beneficiaries and require different institutional mediations at national and international levels, i.e., on the international market of emission permits, with the involvement of international funding entities, national or local organizations that offer contracts for the provision of services and remuneration, etc. The vast majority of current payments for environmental services are publicly governed, with the State setting payment levels, identifying the beneficiaries, and, as part of government regulations, defining the environmental responsibilities included in the instruments.Footnote 15 This broadly relativizes the ‘polluted pays’ principle to which payments for environmental services are often equated.

Furthermore, although crop cultivation and livestock rearing have always been based on the provision of agricultural products and derivation of value from them, and although agricultural production has always benefited from various ecological functions (for example, pollination), until recently agriculture was mainly considered a threat to nature and the environment. However, the idea that agriculture can also contribute to the preservation of the environment, which was already at the heart of discussions on multi-functionality in the 1990s, is seeing a growing and general interest subsequent to the Millennium Ecosystem Assessment. The agroecosystem is not only considered as a provider of provisioning services (agricultural products), but also of other services (carbon sequestration, maintenance of open landscapes for biodiversity, etc.).Footnote 16 And, in line with the ‘greening’ of agricultural policies of the countries of the North, the rationale of compensation for environmental services rendered is increasingly being accepted by the agricultural sector.

2 Payments for Environmental Services and Environment Labels in the Countries of the South: Some Key Lessons Learned

2.1 Payments for Environmental Services in Countries of the South: Experiences from Costa Rica and Mexico

The impact assessments of payments for environmental services in Costa Rica (PSA) and Mexico (PSA-H), which are among the most iconic and the oldest of their kind, validate and improve the analysis of payments for environmental services in the countries of the South. They show that the environmental additionality of payments for environmental services,Footnote 17 contrary to expectations, is often limited, (Alix-Garcia et al. 2012; Le Velly et al. 2015b; Legrand et al. 2013). Moreover, analyses of PSA-H’s implementation in Mexico reveal leakage effects, i.e., the shifting of activities that affect the environment outside the area of implementation of the mechanism. Thus, in Chiapas, the programme of payment for environmental services (PSA-H) led farmers to give up their practices of fallowing and slash-and-burn and to compensate for lower soil fertility and the development of diseases by using the payments received to buy fertilizers and pesticides, with the negative ecological effects of these forms of intensification of agricultural practices in areas adjacent to forests under contract. These developments had not been anticipated by the mechanism. Similarly, in Yucatan State, payments help overcome credit constraints, leading some farmers to invest in cattle with significant risks of rebound effects at the end of the conservation contracts. These indirect effects seriously call into question the sustainability of actions taken as a result of the payments for environmental services if they are not designed in an integrated manner with cultivation and livestock activities. On the other hand, Legrand et al. (2013) highlight the many beneficial spill-over effects of payments for environmental services in Costa Rica. By considering contracts protecting agricultural land on which a forest is regenerated as admissible, the funding has helped change the use of land in ways that are favourable to conservation. Payments for environmental services have also contributed significantly to an increase in environmental awareness in both these countries, and to the acceptance of the ban on deforestation enshrined in forest laws (Legrand et al. 2013; Shapiro-Garza 2013), even though questions may remain about the future attitudes of the beneficiaries vis-à-vis the regulations if these payments were to stop in the future.

Furthermore, although payments for environmental services have been promoted with an explicit reference to environmental additionality, the negotiation processes of their implementation has led to the inclusion of social objectives. In the case of payment for environmental services in Costa Rica, beneficiaries are not identified on the basis of criteria of deforestation risk or maximizing environmental services, and payments are not differentiated according to opportunity costs or the ability to provide environmental services. The underlying logic was to limit the risk of environmental blackmail by those excluded from the programme and to provide equal opportunities to receive payments for environmental services as a form of social justice (Karsenty and Ezzine de Blas 2014). However, even though payments for environmental services include modalities to favour small and medium producers, several studies have shown that the main beneficiaries are wealthy landowners, most of whom do not even live on the properties for which they receive payments for environmental services, and whose primary sources of income are non-agricultural activities (Zbinden and Lee 2005). In the case of Mexico, on the other hand, McAfee and Shapiro (2010) show how the payment for environmental services have been developed as a hybrid instrument in the course of multi-actor negotiations in the early years of its implementation, by including a form of subsidy to fight rural poverty and target the most marginal communities. Payments for environmental services in Mexico have mainly benefited poor communities, helped contain migration flows, and maintain some rural populations (Le Velly et al. 2015a). Moreover, a real environmental labour market (green labour) has developed in the State of Mexico. Since it may be socially unacceptable to be seen to be receiving a direct payment for conservation, collective payment is redistributed on condition that there is participation in collective work for forest maintenance, such as the construction of firebreaks.

2.2 Complementarity Between Payments for Environmental Services and Labels

Payments for environmental services, mainly implemented in countries of the South, are now acquiring a certain measure of political legitimacy. They are evolving under the impetus of international funding entities and large agrifood companies. New mechanisms are being established, enabling cultivation and livestock rearing activities to provide environmental services. The issues of sustainability of agricultural activities began to be managed through quality standards (eco-labels) well before the advent of payments for environmental services. And zero deforestation commitments by companies, an example of other agri-chain approaches promoted for agricultural activities, are emerging as a new way of introducing payments for environmental services (Boucher 2015). A few countries, such as Indonesia and Côte d’Ivoire, have started supporting such approaches.

While the funding and governance of payments for environmental services are mainly under State purview, monetary premiums for labels are provided privately by agri-chains and managed by them. In the case of labels, the remuneration of producers depends on the quantity of products sold, the level of premiums, and the nature of beneficial practices mandated (included in the specifications), while in the case of payments for environmental services, usually on a specific land use, established on the basis of a multi-year contract (Le Coq et al. 2011). The performance of labels in providing ES is very variable as has been observed for PES. For example, Quispe (2007) shows that despite significant changes being observed in practices adopted by organic coffee producers, the changes are more limited in the case of farmers certified by UTZ Certified, Rainforest Alliance, and Starbucks.

Moreover, although labels can have a significant effect on the individual practices that farmers adopt, it is much more difficult to incorporate territorial planning in the definition of specifications (Biénabe 2013). Thus, for coffee, while the factor of shade management is included – with high variability – in the contract specification, the distance to wooded areas, which is also significant in the provision of environmental services, is not (Soto and Le Coq 2011). More generally, there are many and substitutable environmental degradation factors in a territory. This also applies to zero deforestation approaches. Even a successful effort to manage the production conditions of farmers in an agri-chain does not imply control over other degradation factors – cultivation of other crops, livestock rearing, or activities such as making charcoal and collecting lumber or timber. Good environmental practices promoted by agri-chains are not sufficient if other factors and activities that degrade the environment still persist. This confirms the relevance of efforts to develop public and private regulation instruments, both at the level of agri-chains (with companies and producers) and of territories (with communities on their land).

3 A Proposed Integrative Approach Between Territorial and Agri-Chain Approaches for Designing PES

We propose an integrative approach for designing payments for national environmental services that addresses the limitations of current designs and developments presented in this chapter. This approach is currently proposed for Côte d’Ivoire, which is committed to implementing a REDD+ strategy (Reducing Emissions from Deforestation and Forest Degradation). The Ivorian strategy is based on zero-deforestation agriculture supported by a mandatory national sustainability standard and a system of payments for environmental services, much like the existing instruments in Costa Rica and Mexico.Footnote 18 The goal is to delink agricultural production from deforestation for the main agri-chains by relying on private sector initiatives that favour supply chains that cause no deforestation. It is a matter of promoting agroforestry and other intensive agricultural practices with reduced environmental impacts, and to put a forest monitoring system in place.

This integrative approach seeks to benefit from synergies between different instruments and initiatives by combining a ‘top-down’ approach at the national level, and a ‘bottom up’ approach in territories that can be considered ‘coherent’ from the perspective of social, economic, and environmental (soil, supply basin, etc.) dynamics. The first is controlled by the State (through the national system for payment for environmental services). It encompasses the initiatives of private firms and NGOs that are part of agri-chain based rationales and those behind the improvement of producer practices (zero deforestation programme, management of supply chains, improvement in the environmental quality of territories) through common operational rules and coordination of different sources of funding (State development assistance, funding from agri-chains, etc.). The second relies on engaging the communities that use these territories and their ability to undertake common territorial projects. These two approaches intersect through the definition of these territorial projects, which translate the goals and initiatives of interest to entities at the national (and international) levels.

As far as the design of specific instruments is concerned, the first principle of the proposed approach is a rational distinction between – and combination of – payments for environmental services that are aimed at restricting land use and payments for environmental services for asset building.Footnote 19 In the first type of payment, which is based on the agreed suspension of actual rights or those deemed locally legitimate in exchange for recurring remuneration, the opportunity cost for giving up certain practices forms the basis for negotiations to determine compensation. The second type, on the other hand, concerns remuneration for the adoption and implementation of new practices.Footnote 20 The second principle involves combining individual and collective commitments by linking individual and collective conditionalities, creating a mandatory solidarity to ensure conservation and thus limiting the risk of opportunistic behaviour. Finally, the implementation of these contractual mechanisms requires the recognition of individual and collective rights over different spaces and resources, and, consequently, the securing of exclusive land rights.

3.1 Payments for Environmental Services to Households, Oriented Towards Investment and Funded by Enterprises

Payments for environmental services for investments negotiated at the level of individual producers can be implemented by a specialized operator and funded by enterprises. Conditionalities of practices and technical itineraries can be based on different existing recommendations (including approaches proposed in the framework of sustainability labels and standards adopted by different agri-chains). The investments also include financial incentives for land users to plant trees or hedges, or restore degraded areas of land they own or control directly.

3.2 Collective Payments for Environmental Services, Mainly Oriented Towards the Conservation and Sustainability of Territories

Complementing these mechanisms by actions at the scale of territorial projects involves defining, when the social contexts permit it, collective payments negotiated at the community level, in compensation for the restriction of usage rights. Thus, this territorial approach to payments for environmental services aims to create a collective dynamic to underpin commitments regarding land use (agreement on a land use plan within clearly defined territories and, if necessary, agreement to discontinue certain practices or techniques). In an implicit manner, this reflects the idea of creating a territorial project that is sustainable or causes zero deforestation. Thus, in the approach planned by Côte d’Ivoire for payments for environmental services, the concepts of High Conservation Value (HCV)Footnote 21 and High Carbon Stock will be useful in dividing the territories into zones where new cocoa or oil palm plantations can be established. High Conservation Value (HCV) distinguishes ecosystems of varying importance depending on different criteria (e.g., biodiversity and socio-cultural ones). And High Carbon Stock distinguishes forests which, even when disturbed, provide important environmental services (carbon sequestration, of course, but also biodiversity and specific social contributions) from highly degraded forests which can be converted into agricultural plantations. Participatory zoning based on these principles could form the basis for implementation of collective payments for environmental services. The contractual commitment of a community using a piece of land could lead to the development of environmental quality indicators for the territory through discussion with the local populations. Payments for environmental services will help finance improvements in environmental quality, which depend on collective actions, and to provide collective benefits (land tenure security through demarcation and/or the registration of individual plots, drinking water supply, warehouse facilities, rural roads, schools, clinics, etc.), by making them conditional on the maintenance or improvement of environmental quality that is measured and recorded jointly.

3.3 Public Investments Needed to Clarify Land Ownership and Secure Contracts

Since payments for environmental services are destined for actors who have rights over the land and the resources they use, it is essential to clarify and recognize land rights (at the very least, exclusion rights) to be able to establish the rights and responsibilities without which no contractual agreement can be entered into. These collective and individual contracts will have to be in written form and be verified at regular intervals to justify the continuity of benefits or payments. To map individual plots on which farmers must fulfil their contractual obligations, the approach could be that of rural land-tenure plans (cadastral map with identification of plots and right holders, indication of the exact nature of individual and collective rights) (Lavigne-Delville 2010). While it is possible that large corporate entities may agree to contribute to the funding of such systems in their supply basins, large public investments will certainly be necessary, mainly to finance payments for collective environmental services targeting the territories. Funds earmarked for climate-related issues, in the context of the fight against deforestation, can be mobilized for this purpose.

4 Conclusion

Payments for environmental services are instruments that are still evolving and whose limits are still not clearly defined, to the extent that this term includes – often retrospectively – a set of practices and initiatives with certain common features (mainly the voluntary, contractual, and conditional aspects), but also with local design and implementation specificities. Although certain payments for environmental services, particularly with regard to water, adequately reflect the ‘polluted pays’ principle, which is often associated with the instrument, it is not so for payments for environmental services for biodiversity, carbon sequestration, and other global public goods (often associated in the objectives). In addition, although payments for environmental services have often been implemented for the suspension of usage rights, a growing proportion of initiatives aim to combine compensation for conservation and investment in sustainable agro-silvo-pastoral practices (Karsenty 2011).

Payments for environmental services are becoming increasingly similar, in their implementation, to transfers used by States to fund landowners and communities, either to reward their environmental commitment (stewardship) or to offset opportunity costs of the restrictions on land use, with impacts that are not only environmental but also social. They thus constitute public policy instruments to promote ecological transitions in rural areas.

Instead of compartmentalizing into distinct services and managed areas, which could lead, in particular, to leakage effects, this chapter shows that, to be effective and fair, payments for environmental services must reflect different territorial levels in an integrated design of environmental and developmental efficiency, by establishing coherency between instruments of sectoral (agricultural, social, environmental) public policies and those of business policies. We believe that payments for environmental services can contribute to changes in practices by building capacity of producers and other actors to achieve sustainable management of agriculture, livestock rearing, forestry, etc. We have thus proposed an integrative approach combining a territorial and collective approach with a ‘top-down’ approach that incorporates sustainability strategies of agri-chains.