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Vom Businessplan zum Startup-Cockpit

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Crowd Entrepreneurship

Zusammenfassung

Der Beitrag widmet sich der systematischen Entwicklung einer unternehmerischen Idee hin zu einem Geschäftsmodell. Basierend auf aktuellen Definitionen der Begriffe Entrepreneurship und Startup, wird die bisherige Anwendung von Businessplänen kritisch betrachtet. Aufbauend auf den Ideen des Lean Startup und des Entrepreneurial Designs werden diverse Ansätze der schrittweisen Entwicklung von Geschäftsmodellen aus Theorie und Praxis zum Startup-Cockpit zusammengeführt. Zentrale Elemente des Startup-Cockpits sind die Bereiche Kunden/Nutzer, Finanzen und Prozesse/Effizienz. Startups, die für diese Bereiche Kennzahlen aktiv verfolgen, können schneller und mit weniger Unsicherheit zum Proof-of-Concept gelangen. Jedoch ist die Auswahl der relevanten Kennzahlen immer eine individuelle. Als Einflussgrößen darauf, welche Kennzahlen herangezogen werden sollten, werden die Entwicklungsstufe des Startups, die Finanzierungsstruktur, das Geschäftsmodell und die Wachstumsstrategie identifiziert.

Prof. Dr. Sven Ripsas | Hochschule für Wirtschaft und Recht Berlin | sven.ripsas@hwrberlin.de. Björn Hentschel | Hochschule für Wirtschaft und Recht Berlin | bjoern.hentschel@hwrberlin.de. Der Artikel beruht in großen Teilen auf dem Aufsatz A Startup Cockpit for the Proof-of-Concept von Sven Ripsas Birte Schaper und Steffen Tröger erschienen im Handbuch Entrepreneurship (herausgegeben von Günter Faltin)

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Authors and Affiliations

  1. Berliner Entrepreneurship Netzwerk für Hochschulen und Unternehmen (benhu.de), Hochschule für Wirtschaft und Recht Berlin, Badensche Straße 50-51, 10825, Berlin, Deutschland

    Prof. Dr. Sven Ripsas & Björn Hentschel

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  1. Prof. Dr. Sven Ripsas
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  2. Björn Hentschel
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Correspondence to Sven Ripsas .

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Editors and Affiliations

  1. Zentrum für Entrepreneurship, Katholische Universität Eichstätt-Ingolstadt, Eichstätt, Bayern, Germany

    Harald Pechlaner

  2. Zentrum für Entrepreneurship, Katholische Universität Eichstätt-Ingolstadt, Eichstätt, Germany

    Xenia-Isabel Poppe

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Ripsas, S., Hentschel, B. (2017). Vom Businessplan zum Startup-Cockpit. In: Pechlaner, H., Poppe, XI. (eds) Crowd Entrepreneurship. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-17031-8_4

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  • DOI: https://doi.org/10.1007/978-3-658-17031-8_4

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