Abstract
Data augmentation sources are manifold and oftentimes easily available. The main question arising from these sources is whether using them for augmentation purposes will lead to an increase in information and a better basis for decision making. The decision for or against data augmentation is simplified with our guidelines.
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© 2016 Springer Fachmedien Wiesbaden
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Hüttenrauch, B. (2016). Limitations of data augmentation and outlook. In: Targeting Using Augmented Data in Database Marketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-14577-4_8
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DOI: https://doi.org/10.1007/978-3-658-14577-4_8
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-14576-7
Online ISBN: 978-3-658-14577-4
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