Abstract
Co-creation is a new approach in business context where all stakeholders, specially customers are integrated in different phases of creation and production of goods and services [1, 2]. Within this paper, the effects of co-creation approach at the university context are analyzed through a literature review. The objective is to explore the potential of co-creating learning and teaching with students in different stages of the co-creation process. The results show four direct benefits of partnership for students and three indirect benefits for institution. Finally, as perspectives, it is suggested, using quantitative research techniques based on rigorous statistical methods, to analyze in deep the relationship between co-creation and the processed variables and confirm causality between them at continuing education context. A study of educational value co-creation in a machine-human collaboration is advocated as well.
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This work was supported by Higher School of Textile and Clothing Industries (ESITH) Casablanca, Morocco. This support is gratefully acknowledged.
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Jamouli, Y., Hlyal, M., El Alami, J. (2022). Positive Outcomes of Co-creation in Institutional-Student Partnership. In: Kacprzyk, J., Balas, V.E., Ezziyyani, M. (eds) Advanced Intelligent Systems for Sustainable Development (AI2SD’2020). AI2SD 2020. Advances in Intelligent Systems and Computing, vol 1417. Springer, Cham. https://doi.org/10.1007/978-3-030-90633-7_77
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