Skip to main content

The Impact of the Behavioral Factors on Investment Decision-Making: A Systemic Review on Financial Institutions

  • Conference paper
  • First Online:
Proceedings of the International Conference on Advanced Intelligent Systems and Informatics 2020 (AISI 2020)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1261))

Abstract

The purpose of the study is to identify the effects of behavioral factors (cognitive biases) on financial decision-making. A systematic review method was implemented and selected 29 research published studies between the years 2010-2020 and were critically reviewed. The main findings of the study indicate that the most common factors appear in papers were overconfidence (18), anchoring bias (11), herding effect (10) and loss aversion (9), which has a significant impact on the financial decision making process. Moreover, almost half of the articles were survey-based (questionnaire), quantitative method and the rest of the articles were the qualitative and mixed-methods. The study concluded that the overall impact of behavioral/psychological factors highly influence on financial decision-making. However, the time and search of the key terms in the papers’ title were considered as the key limitations, which prevent in-depth investigation of the study. For future research, those most repetitive cognitive bias should be measured during COVID-19 pandemic uncertain situation.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save

Springer+ Basic
$34.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or eBook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 169.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 219.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

References

  1. Hilton, D.J.: The psychology of financial decision-making: applications to trading, dealing, and investment analysis. J. Psychol. Financ. Mark. 2(1), 37–53 (2001)

    Article  Google Scholar 

  2. Ritter, J.R.: Behavioral finance. Pacific-Basin Financ. J. 11(4), 429–437 (2003)

    Article  Google Scholar 

  3. Bazerman, M.H., Moore, D.A.: Judgment in Managerial Decision Making. Wiley, New York (1994)

    Google Scholar 

  4. Duxbury, D.: Behavioral finance: insights from experiments II: biases, moods and emotions. Rev. Behav. Financ. (2015)

    Google Scholar 

  5. Fünfgeld, B., Wang, M.: Attitudes and behaviour in everyday finance: evidence from Switzerland. Int. J. Bank Mark. (2009)

    Google Scholar 

  6. Kahneman, D.: Maps of bounded rationality: psychology for behavioral economics. Am. Econ. Rev. 93(5), 1449–1475 (2003)

    Article  Google Scholar 

  7. Kahneman, D.: Thinking, Fast and Slow. Macmillan, New York (2011)

    Google Scholar 

  8. Corrêa, V.S., Vale, G.M.V., de R. Melo, P.L., de A. Cruz, M.: O ‘Problema da Imersão’ nos Estudos do Empreendedorismo: Uma Proposição Teórica. Rev. Adm. Contemp. 24(3), 232–244 (2020)

    Google Scholar 

  9. DeBondt, W., Forbes, W., Hamalainen, P., Muradoglu, Y.G.: What can behavioural finance teach us about finance? Qual. Res. Financ. Mark. (2010)

    Google Scholar 

  10. Linde, K., Willich, S.N.: How objective are systematic reviews? Differences between reviews on complementary medicine. J. R. Soc. Med. 96(1), 17–22 (2003)

    Google Scholar 

  11. Salloum, S.A.S., Shaalan, K.: Investigating students’ acceptance of E-learning system in Higher Educational Environments in the UAE: applying the Extended Technology Acceptance Model (TAM). Br. Univ. Dubai (2018)

    Google Scholar 

  12. Fischhoff, B., Slovic, P., Lichtenstein, S.: Knowing with certainty: the appropriateness of extreme confidence. J. Exp. Psychol. Hum. Percept. Perform. 3(4), 552 (1977)

    Google Scholar 

  13. Singh, R.P.: Overconfidence. New Engl. J. Entrep. (2020)

    Google Scholar 

  14. Shabgou, M., Mousavi, A.: Behavioral finance: behavioral factors influencing investors’ decisions making. Adv. Soc. Humanit. Manag. 3(1), 1–6 (2016)

    Google Scholar 

  15. Oberlechner, T., Osler, C.L.: Overconfidence Curr. Mark (2004). https://faculty.haas.berkeley.edu/lyons/Osler%20overconfidence%20in%20FX.pdf. Accessed 20 Apr 2011

  16. Robinson, A.T., Marino, L.D.: Overconfidence and risk perceptions: do they really matter for venture creation decisions? Int. Entrep. Manag. J. 11(1), 149–168 (2015)

    Article  Google Scholar 

  17. Metawa, N., Hassan, M.K., Metawa, S., Safa, M.F.: Impact of behavioral factors on investors’ financial decisions: case of the Egyptian stock market. Int. J. Islam. Middle East. Financ. Manag. (2019)

    Google Scholar 

  18. Le Luong, P., Thi Thu Ha, D.: Behavioral factors influencing individual investors’ decision-making and performance: a survey at the Ho Chi Minh Stock Exchange (2011)

    Google Scholar 

  19. Bakar, S., Yi, A.N.C.: The impact of psychological factors on investors’ decision making in Malaysian stock market: a case of Klang Valley and Pahang. Procedia Econ. Financ. 35, 319–328 (2016)

    Article  Google Scholar 

  20. Shah, S.Z.A., Ahmad, M., Mahmood, F.: Heuristic biases in investment decision-making and perceived market efficiency. Qual. Res. Financ. Mark. (2018)

    Google Scholar 

  21. Jing, G.U., Hao, C., Xian, Z.: Influence of psychological and emotional factors on the venture enterprise value and the investment decision-making. In: ITQM, pp. 919–929 (2013)

    Google Scholar 

  22. Tversky, A., Kahneman, D.: Prospect theory: an analysis of decision under risk. Econometrica 47(2), 263–291 (1979)

    Article  MathSciNet  MATH  Google Scholar 

  23. Matsumoto, A.S., Fernandes, J.L.B., Ferreira, I., Chagas, P.C.: Behavioral finance: a study of affect heuristic and anchoring in decision making of individual investors, Available SSRN 2359180 (2013)

    Google Scholar 

  24. Copur, Z.: Handbook of Research on Behavioral Finance and Investment Strategies: Decision Making in the Financial Industry: Decision Making in the Financial Industry. IGI Global (2015)

    Google Scholar 

  25. Merkle, C.: Financial loss aversion illusion. Rev. Financ. 24(2), 381–413 (2020)

    Article  Google Scholar 

  26. Tversky, A., Kahneman, D.: Advances in prospect theory: cumulative representation of uncertainty. J. Risk Uncertain. 5(4), 297–323 (1992)

    Article  MATH  Google Scholar 

  27. Tversky, A., Kahneman, D.: Loss aversion in riskless choice: a reference-dependent model. Q. J. Econ. 106(4), 1039–1061 (1991)

    Article  Google Scholar 

  28. Anum, B.A.: Behavioral factors and their impact on individual investors decision making and investment performance: empirical investigation from Pakistani stock market. Glob. J. Manag. Bus. Res. (2017)

    Google Scholar 

  29. Olsen, R.A.: Toward a theory of behavioral finance: implications from the natural sciences. Qual. Res. Financ. Mark. 2(2), 100–128 (2010)

    Article  Google Scholar 

  30. Roopadarshini, S.: A study on implication of behavioral finance towards investment decision making on stock market. Asia Pacific J. Manag. Entrep. Res. 3(1), 202 (2014)

    Google Scholar 

  31. Yang, J., Cashel-Cordo, P., Kang, J.G.: Empirical research on herding effects: case of real estate markets. J. Account. Financ. 20(1), 1–9 (2020)

    Google Scholar 

  32. Camara, O.: Industry herd behaviour in financing decision making. J. Econ. Bus. 94, 32–42 (2017)

    Article  Google Scholar 

  33. Sarwar, A., Afaf, G.: A comparison between psychological and economic factors affecting individual investor’s decision-making behavior. Cogent Bus. Manag. 3(1), 1232907 (2016)

    Article  Google Scholar 

  34. Brahmana, R.K., Hooy, C., Ahmad, Z.: Psychological factors on irrational financial decision making. Humanomics 28, 236–257 (2012)

    Article  Google Scholar 

  35. Salloum, S.A., Alshurideh, M., Elnagar, A., Shaalan, K.: Mining in educational data: review and future directions. In: Joint European-US Workshop on Applications of Invariance in Computer Vision, pp. 92–102 (2020)

    Google Scholar 

  36. Salloum, S.A., Alshurideh, M., Elnagar, A., Shaalan, K.: Machine learning and deep learning techniques for cybersecurity: a review. In: Joint European-US Workshop on Applications of Invariance in Computer Vision, pp. 50–57 (2020)

    Google Scholar 

  37. Mallett, R., Hagen-Zanker, J., Slater, R., Duvendack, M.: The benefits and challenges of using systematic reviews in international development research. J. Dev. Eff. 4(3), 445–455 (2012)

    Article  Google Scholar 

  38. Meline, T.: Selecting studies for systemic review: inclusion and exclusion criteria. Contemp. issues Commun. Sci. Disord. 33(Spring), 21–27 (2006)

    Article  Google Scholar 

  39. Alhashmi, S.F.S., Alshurideh, M., Al Kurdi, B., Salloum, S.A.: A systematic review of the factors affecting the artificial intelligence implementation in the health care sector. In: Joint European-US Workshop on Applications of Invariance in Computer Vision, pp. 37–49 (2020)

    Google Scholar 

  40. Alshurideh, M.: A qualitative analysis of customer repeat purchase behaviour in the UK mobile phone market. J. Manag. Res. 6(1), 109 (2014)

    Google Scholar 

  41. Ghannajeh, A., et al.: A qualitative analysis of product innovation in Jordan’s pharmaceutical sector. Eur. Sci. J. 11(4), 474–503 (2015)

    Google Scholar 

  42. Alshurideh, et al.: Loyalty program effectiveness: theoretical reviews and practical proofs. Uncertain Supply Chain Manag. 8(3), 1–10 (2020)

    Google Scholar 

  43. Assad, N.F., Alshurideh, M.T.: Financial reporting quality, audit quality, and investment efficiency: evidence from GCC economies. WAFFEN-UND Kostumkd. J. 11(3), 194–208 (2020)

    Google Scholar 

  44. Assad, N.F., Alshurideh, M.T.: Investment in context of financial reporting quality: a systematic review. WAFFEN-UND Kostumkd. J. 11(3), 255–286 (2020)

    Google Scholar 

  45. Aburayya, A., Alshurideh, M., Albqaeen, A., Alawadhi, D., Al A’yadeh, I.: An investigation of factors affecting patients waiting time in primary health care centers: an assessment study in Dubai. Manag. Sci. Lett. 10(6), 1265–1276 (2020)

    Google Scholar 

  46. Alshurideh, et al.: Understanding the quality determinants that influence the intention to use the mobile learning platforms: a practical study. Int. J. Interact. Mob. Technol. 13(11), 157–183 (2019)

    Article  Google Scholar 

  47. Al Kurdi, B.: Investigating the factors influencing parent toy purchase decisions: reasoning and consequences. Int. Bus. Res. 10(4), 104–116 (2017)

    Article  Google Scholar 

  48. Kurdi, B.A., Alshurideh, M., Salloum, S.A., Obeidat, Z.M., Al-dweeri, R.M.: An empirical investigation into examination of factors influencing university students’ behavior towards e-learning acceptance using SEM approach. Int. J. Interact. Mob. Technol. 14(2), 19–41 (2020)

    Article  Google Scholar 

  49. Alzoubi, H., Alshurideh, M., Al Kurdi, B., Inairata, M.: Do perceived service value, quality, price fairness and service recovery shape customer satisfaction and delight? A practical study in the service telecommunication context. Uncertain Supply Chain Manag. 8(3), 1–10 (2020)

    Google Scholar 

  50. Al Kurdi, B.: Healthy-food choice and purchasing behaviour analysis: an exploratory study of families in the UK. Durham University (2016)

    Google Scholar 

  51. Al-Dmour, H., Al-Shraideh, M.T.: The influence of the promotional mix elements on Jordanian consumer’s decisions in cell phone service usage: an analytical study. Jordan J. Bus. Adm. 4(4), 375–392 (2008)

    Google Scholar 

  52. Alshurideh, M., Nicholson, M., Xiao, S.: The effect of previous experience on mobile subscribers’ repeat purchase behaviour. Eur. J. Soc. Sci. 30(3), 366–376 (2012)

    Google Scholar 

  53. Ashurideh, M.: Customer service retention – a behavioural perspective of the UK mobile market. Durham University (2010)

    Google Scholar 

  54. García-Feijoo, M., Eizaguirre, A., Rica-Aspiunza, A.: Systematic review of sustainable-development-goal deployment in business schools. Sustainability 12(1), 440 (2020)

    Article  Google Scholar 

  55. González, I.F., Urrútia, G., Alonso-Coello, P.: Revisiones sistemáticas y metaanálisis: bases conceptuales e interpretación. Rev. española Cardiol. 64(8), 688–696 (2011)

    Article  Google Scholar 

  56. Shahid, M.N., Aftab, F., Latif, K., Mahmood, Z.: Behavioral finance, investors’ psychology and investment decision making in capital markets: an evidence through ethnography and semi-structured interviews. Asia Pacific J. Emerg. Mark. 2(1), 14 (2018)

    Google Scholar 

  57. Hunjra, A.I., Qureshi, S., Riaz, L.: Psychological factors and investment decision making: a confirmatory factor analysis. J. Contemp. Manag. Sci. 2(1) (2016)

    Google Scholar 

  58. Knoll, M.A.Z.: The role of behavioral economics and behavioral decision making in Americans’ retirement savings decisions. Soc. Sec. Bull. 70, 1 (2010)

    Google Scholar 

  59. Garbuio, M., Lovallo, D., Ketenciouglu, E.: Behavioral economics and strategic decision making (2013)

    Google Scholar 

  60. Galetic, L., Labas, D.: Behavioral economics and decision making: importance, application and development tendencies. In: An Enterprise Odyssey. International Conference Proceedings, p. 759 (2012)

    Google Scholar 

  61. Muradoglu, G., Harvey, N.: Behavioural finance: the role of psychological factors in financial decisions. Rev. Behav. Financ. 4, 68–80 (2012)

    Article  Google Scholar 

  62. Bouteska, A., Regaieg, B.: Psychology and behavioral finance. EuroMed J. Bus. (2019)

    Google Scholar 

  63. Rahman, M., Gan, S.S.: Generation Y investment decision: an analysis using behavioural factors. Manag. Financ. (2020)

    Google Scholar 

  64. Howard, J.A.: Behavioral finance: contributions of cognitive psychology and neuroscience to decision making. J. Organ. Psychol. 12(2), 52–70 (2012)

    Google Scholar 

  65. Riaz, L., Hunjra, A.I.: Relationship between psychological factors and investment decision making: the mediating role of risk perception. Pakistan J. Commer. Soc. Sci. 9(3), 968–981 (2015)

    Google Scholar 

  66. Ifcher, J., Zarghamee, H.: Behavioral economic phenomena in decision-making for others. J. Econ. Psychol. 77, 102180 (2019)

    Article  Google Scholar 

  67. Duclos, R.: The psychology of investment behavior:(De) biasing financial decision-making one graph at a time. J. Consum. Psychol. 25(2), 317–325 (2015)

    Article  Google Scholar 

  68. Clayton, W.S.: Remediation decision-making and behavioral economics: results of an industry survey. Groundw. Monit. Remediat. 37(4), 23–33 (2017)

    Article  Google Scholar 

  69. De Bondt, W., Mayoral, R.M., Vallelado, E.: Behavioral decision-making in finance: an overview and assessment of selected research. Spanish J. Financ. Accounting/Revista Española Financ. y Contab. 42(157), 99–118 (2013)

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Muhammad Alshurideh .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2021 The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Shah, S.F., Alshurideh, M., Kurdi, B.A., Salloum, S.A. (2021). The Impact of the Behavioral Factors on Investment Decision-Making: A Systemic Review on Financial Institutions. In: Hassanien, A.E., Slowik, A., Snášel, V., El-Deeb, H., Tolba, F.M. (eds) Proceedings of the International Conference on Advanced Intelligent Systems and Informatics 2020. AISI 2020. Advances in Intelligent Systems and Computing, vol 1261. Springer, Cham. https://doi.org/10.1007/978-3-030-58669-0_9

Download citation

Publish with us

Policies and ethics