Abstract
‘First-mover advantage’ refers to the benefit enjoyed by a firm as the consequence of its early entry into a new market. Although the term suggests that early entry is desirable, the advantages of pioneering a new market are often offset by disadvantages. The question of whether a ‘first-mover advantage’ is likely on balance in any specific context depends on the characteristics of the emerging market and the entering firm.
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Lieberman, M. (2016). First-Mover Advantage. In: Augier, M., Teece, D. (eds) The Palgrave Encyclopedia of Strategic Management. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-349-94848-2_602-1
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DOI: https://doi.org/10.1057/978-1-349-94848-2_602-1
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Publisher Name: Palgrave Macmillan, London
Online ISBN: 978-1-349-94848-2
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