Skip to main content

Communications

  • Living reference work entry
  • First Online:
Encyclopedia of Big Data
  • 92 Accesses

There is much debate about the origins and history of the field of Communications. While many researchers point to a rhetorical origin in ancient Greece, others suggest the field is much newer, developing from psychology and propaganda studies of the 1940s. The discipline includes scholars exploring subtopics such as political communication, media effects, and organizational relationships. The field generally uses both qualitative and quantitative approaches, as well as developing a variety of mixed-methods techniques to understand social phenomena.

Russell W. Burns argues that the field of Communications developed from a need to explore the ways in which media influenced people to behave, support, or believe in a certain idea. Much of Communication studies investigates the idea of media and texts, such as newspaper discourses, social media messages, or radio transcripts. As the field has developed, it has investigated new technologies and media, including those still in their...

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Institutional subscriptions

Further Readings

  • Burns, R. W. (2003). Communications: An international history of the formative years. New York: IEE History of Technology Series.

    Google Scholar 

  • Levy, P. (1997). Collective intelligence: Mankind’s emerging world in cyberspace. New York: Perseus Books.

    Google Scholar 

  • Parks, M. R. (2014). Big data in communication research: Its contents and discontents. Journal of Communication, 64, 355–360.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Alison N. Novak .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2017 Springer International Publishing AG

About this entry

Cite this entry

Novak, A.N. (2017). Communications. In: Schintler, L., McNeely, C. (eds) Encyclopedia of Big Data. Springer, Cham. https://doi.org/10.1007/978-3-319-32001-4_39-1

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-32001-4_39-1

  • Received:

  • Accepted:

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-32001-4

  • Online ISBN: 978-3-319-32001-4

  • eBook Packages: Springer Reference Business and ManagementReference Module Humanities and Social SciencesReference Module Business, Economics and Social Sciences

Publish with us

Policies and ethics