The Italian contribution to the marketing literature Marco Galvagno Original Article Open access 21 February 2022 Pages: 1 - 9
The COVID-19 emergency as an opportunity to co-produce an innovative approach to health services provision: the women's antenatal classes move on the web Manila BoncianiIlaria CorazzaSabina De Rosis Original Article Open access 05 February 2022 Pages: 59 - 85
An analysis of the relationships between human, technological and physical factors in the retail banking sector Michela C. MasonFrancesco MassaraFrancesco Raggiotto Original Article Open access 31 January 2022 Pages: 249 - 266
Increasing vaccination intention in pandemic times: a social marketing perspective Philipp WasslerGiacomo Del ChiappaNigel L. Williams Original Article Open access 31 January 2022 Pages: 37 - 58
What basic human values influence impulse buying and status consumption Samuel LinsJoão AreiasSibele Aquino Original Article 27 January 2022 Pages: 233 - 248
The propagation of error: retracted articles in marketing and their citations Salim Moussa Original Article 11 January 2022 Pages: 11 - 36
Changes in the post-covid-19 consumers’ behaviors and lifestyle in italy. A disaster management perspective Annarita SorrentinoDaniele LeoneAndrea Caporuscio Original Article 07 December 2021 Pages: 87 - 106
How brand experience, satisfaction, trust, and commitment affect loyalty: a reexamination and reconciliation Beichen Liang Original Article 30 November 2021 Pages: 203 - 231
The long Covid effect in marketing and consumer research Eleonora Di MariaMichele SimoniMarco Galvagno Editorial 18 October 2021 Pages: 297 - 303
Investigating preferences in art collecting: the case of the François Pinault Collection Federica CodignolaPaolo Mariani Review Article Open access 23 September 2021 Pages: 107 - 133
Correction to: Reconsidering our focus on innovation: What are the effects of innovation on well-being? David A. Griffith Correction 16 September 2021 Pages: 293 - 293
Getting the most from E-commerce in the context of omnichannel strategies Valeria BelvedereElisa Martina MartinelliAnnalisa Tunisini Original Article Open access 08 September 2021 Pages: 331 - 349
Reconsidering our focus on innovation: What are the effects of innovation on well-being? David A. Griffith Editorial 26 August 2021 Pages: 159 - 163
Uncovering knowledge on travel behaviour during COVID-19: a convergent parallel mixed-methods study in the context of Italy Giacomo Del ChiappaIlenia BregoliMarcello Atzeni Original Article Open access 18 August 2021 Pages: 393 - 419
Conceptualising and measuring social media engagement: A systematic literature review Mariapina TrunfioSimona Rossi Review Article Open access 11 August 2021 Pages: 267 - 292
The use of virtual tours to stimulate consumers’ buying and visit intentions: an application to the Parmigiano Reggiano cheese F. De CanioE. MartinelliG. Marchi Original Article 24 July 2021 Pages: 209 - 226
The next step in sustainable dining: the restaurant food waste map for the management of food waste Ludovica PrincipatoAlessio Di LeoCarlo Alberto Pratesi Original Article 18 July 2021 Pages: 189 - 207
Correction to: Cultural dimensions in online purchase behavior: evidence from a cross-cultural study Francesca PratesiLala HuMonica Faraoni Correction Open access 05 July 2021 Pages: 295 - 295
CSR signals: exploring their use in controversial industries Domenico SardanelliFrancesca ConteAlfonso Siano Original Article 24 June 2021 Pages: 249 - 266
The role of the chatbot on customer purchase intention: towards digital relational sales Letizia Lo PrestiGiulio MaggioreVittoria Marino Original Article 07 June 2021 Pages: 165 - 188
Reacting to the COVID-19 pandemic through digital connectivity with customers: the Italian experience Marco BettiolMauro CapestroStefano Micelli Original Article Open access 06 June 2021 Pages: 305 - 330
How social innovations spread globally through the process of reverse innovation: a case-study from the South Korea Chiara CannavaleLorenza ClaudioMichele Simoni Case Study Open access 05 June 2021 Pages: 421 - 440
Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic Giandomenico Di DomenicoAnnamaria TuanMarco Visentin Original Article Open access 29 May 2021 Pages: 351 - 369
Consumers and consumption: from individual, to collective, and beyond Daniele Dalli Editorial 28 May 2021 Pages: 1 - 4
Managing the sales transformation process in B2B: between human and digital Daniela CorsaroIsabella Maggioni Original Article 19 May 2021 Pages: 25 - 56
Sales and marketing automation in the post-Covid-19 scenario: value drivers in B2B relationships Daniela CorsaroIsabella MaggioniMirko Olivieri Original Article 17 May 2021 Pages: 371 - 392
Consumer self-reported and testosterone responses to advertising of luxury goods in social context Rumen PozharlievWillem VerbekePaolo Peverini Original Article Open access 21 April 2021 Pages: 103 - 127
Cultural dimensions in online purchase behavior: Evidence from a cross-cultural study Francesca PratesiLala HuMonica Faraoni Original Article Open access 07 April 2021 Pages: 227 - 247
The role of attitude toward chatbots and privacy concern on the relationship between attitude toward mobile advertising and behavioral intent to use chatbots Lucrezia Maria de CosmoLuigi PiperArianna Di Vittorio Original Article Open access 16 March 2021 Pages: 83 - 102
Multichannel search patterns and webrooming behaviours in the service industries: the case of motor insurance Tun-I HuAndrea Tracogna Original Article Open access 08 March 2021 Pages: 57 - 81
Disgust and preference for familiar brands Carmela Donato Original Article Open access 05 February 2021 Pages: 5 - 23
The influence of regional Italian images on consumer behaviour: a study of consumers in Germany Simon FauserDavid Agola Original Article Open access 30 January 2021 Pages: 129 - 158
Marketing in the era of COVID-19 Janny C. HoekstraPeter S. H. Leeflang Original Article Open access 23 November 2020 Pages: 249 - 260
Hands off my data: users’ security concerns and intention to adopt privacy enhancing technologies Federico MangiòDaniela AndreiniGiuseppe Pedeliento Original Article 22 November 2020 Pages: 309 - 342
The great Millennials’ trouble: leading or confused green generation? An Italian insight Michelle BoneraAnna Paola CodiniGiulia Miniero Original Article Open access 17 November 2020 Pages: 289 - 308
Towards a better understanding of practitioners’ ideas about product placement: an empirical analysis in the Italian context Giacomo GistriMatteo Corciolani Original Article 12 October 2020 Pages: 261 - 288
Achieving cultural relevance in technomediated platforms: instant cultural branding and controversial clicktivism Silvia BiraghiRossella Chiara GambettiAngela Antonia Beccanulli Review Article 10 August 2020 Pages: 163 - 187
Premium private label: how product value, trust and category involvement influence consumers willingness to buy Giuseppe BertoliBruno BusaccaMarta Imperato Review Article Open access 04 August 2020 Pages: 143 - 161
Self-production in an upcycling online community: shared knowledge, collaborative ideas and creation of value Carla CoppolaAgostino VolleroAlfonso Siano Original Article 19 May 2020 Pages: 231 - 248
Exploring the main drivers influencing brand loyalty to motorway services areas in Italy Francesca De CanioManuel J. Sánchez-FrancoElisa Martinelli Review Article 15 May 2020 Pages: 125 - 141
Lived experiences about car sharing in young adults: Emerging paradoxes Giovanna MagnaniBeatrice Re Original Article 09 April 2020 Pages: 207 - 229
Dub or sub: effects of dubbing versus subtitling on TV advertising efficacy Daniele ScarpiGabriele PizziStefano Prestini Original Article 01 April 2020 Pages: 189 - 206
Creativity in the marketing and consumer behavior literature: a structured review and a research agenda Gaetano MiceliMaria Antonietta Raimondo Review 18 February 2020 Pages: 85 - 124
Consumer-defined assortments: application of card-sorting to category management Gabriele PizziGian Luca Marzocchi Original Article 13 February 2020 Pages: 67 - 84
Standing for politics: What consequences for brands? Laura GrazziniDiletta AcutiDaniel Korschun Original Article 13 February 2020 Pages: 49 - 65
Measuring internalized versus externalized luxury consumption motivations and consumers’ segmentation Gianluigi GuidoCesare AmatulliGiovanni Pino Original Article 12 February 2020 Pages: 25 - 47
It’s all about marketing! Exploring the social perception in the Italian context Vittoria MarinoRiccardo RescinitiMario D’Arco Original Article 10 February 2020 Pages: 7 - 23
