Journal of Direct, Data and Digital Marketing Practice is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 5, issue 3, January 2004
13 articles in this issue
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Opinion Piece: Future technology in marketing
Authors
- Ian Pearson
- Content type: Paper
- Published: 01 January 2004
- Pages: 215 - 218
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Papers: Designing geodemographic classifications to meet contemporary business needs
Authors
- Richard Webber
- Content type: Paper
- Published: 01 January 2004
- Pages: 219 - 237
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Taking the brand promise online: Challenges and opportunities
Authors
- Leslie de Chernatony
- George Christodoulides
- Content type: Paper
- Published: 01 January 2004
- Pages: 238 - 251
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Optimising multiple channels
Authors (first, second and last of 4)
- Hugh Wilson
- Matt Hobbs
- Malcolm McDonald
- Content type: Paper
- Published: 01 January 2004
- Pages: 252 - 268
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Case Study: Applying RFM segmentation to the SilverMinds catalogue
Authors
- Mark Patron
- Content type: Research Article
- Published: 01 January 2004
- Pages: 269 - 275
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New Technology Briefing: Kiosks — Hype or hope?
Authors
- William Conway
- Content type: Research Article
- Published: 01 January 2004
- Pages: 276 - 282
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Legal and Regulatory Update: The legal issues relating to the Copyright Directive and the practical implications for marketers
Authors
- Peter Wainman
- Content type: Research Article
- Published: 01 January 2004
- Pages: 283 - 287
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Article Abstracts
- Content type: Abstract
- Published: 01 January 2004
- Pages: 288 - 302
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Added Value: The Alchemy of Brand-Led Growth
Authors
- Mark Fiddes
- Content type: Book Review
- Published: 01 January 2004
- Pages: 303 - 304
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Complicated Lives
Authors
- Richard Webber
- Content type: Book Review
- Published: 01 January 2004
- Pages: 304 - 307
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Inside the Smart Home
Authors
- Danny Meadows-Klue
- Content type: Book Review
- Published: 01 January 2004
- Pages: 307 - 308
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CRM in financial services: Are companies realising the benefits of CRM in practice, and how is the strategy being implemented in organisations?
Authors
- Janet Winston
- Content type: Research Article
- Published: 01 January 2004
- Pages: 313 - 328