Journal of Direct, Data and Digital Marketing Practice is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 4, issue 3, January 2003
15 articles in this issue
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Papers: Usability and Web analytics: ROI justification for an Internet strategy
Authors
- M Carroll
- Content type: Paper
- Published: 01 January 2003
- Pages: 223 - 234
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Mining data to discover customer segments
Authors
- S Kelly
- Content type: Paper
- Published: 01 January 2003
- Pages: 235 - 242
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The fuzzy art of decision science
Authors
- R Turner
- Content type: Paper
- Published: 01 January 2003
- Pages: 243 - 256
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Taking conversation seriously: The role of the call centre in the organisation's customer contact strategy
Authors
- G Fielding
- Content type: Paper
- Published: 01 January 2003
- Pages: 257 - 266
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Case Study: Concern — Integrated direct marketing to build donor loyalty
Authors
- K Boothby
- Content type: Paper
- Published: 01 January 2003
- Pages: 267 - 272
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Best Practice: Tracking customers at Teletext
Authors
- T Cheyne
- Content type: Paper
- Published: 01 January 2003
- Pages: 273 - 280
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New Technology Briefing: Video e-mail — The next generation of e-mail marketing?
Authors
- J Anderson
- Content type: Paper
- Published: 01 January 2003
- Pages: 281 - 284
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Legal and Regulatory Update: Creating consumer trust and confidence online
Authors
- C Lloyd
- Content type: Paper
- Published: 01 January 2003
- Pages: 285 - 289
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Article Abstracts
- Content type: Abstract
- Published: 01 January 2003
- Pages: 290 - 304
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Contemporary Database Marketing: Concepts and Applications
Authors
- Graeme McCorkell
- Content type: Book Review
- Published: 01 January 2003
- Pages: 305 - 307
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One Market Under God
Authors
- Victor Ross
- Content type: Book Review
- Published: 01 January 2003
- Pages: 307 - 308
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eMarketing eXcellence: The Heart of eBusiness
Authors
- Danny Meadows-Klue
- Content type: Book Review
- Published: 01 January 2003
- Pages: 308 - 310
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Marketspace
- Content type: Miscellaneous
- Published: 01 January 2003
- Pages: 313 - 319
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Diary
- Content type: Miscellaneous
- Published: 01 January 2003
- Pages: 320 - 321