Journal of Direct, Data and Digital Marketing Practice is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 12, issue 4, April 2011
12 articles in this issue
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In which contexts do different market segmentation strategies work best?
Authors
- Richard Webber
- Content type: Opinion Piece
- Published: 27 April 2011
- Pages: 310 - 314
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Online market research: Methods, benefits and issues — Part 1
Authors
- Pete Comley
- Jon Beaumont
- Content type: Paper
- Published: 27 April 2011
- Pages: 315 - 327
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Connected customer lifetime value: The impact of social media
Authors
- Bruce D Weinberg
- Paul D Berger
- Content type: Paper
- Published: 27 April 2011
- Pages: 328 - 344
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Towards integrated e-marketing value creation process
Authors
- S Umit Kucuk
- Content type: Paper
- Published: 27 April 2011
- Pages: 345 - 363
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The Salvation Army: How to improve a best-of-breed donor recruitment campaign
Authors
- Mike Colling
- Content type: Case Study
- Published: 27 April 2011
- Pages: 364 - 371
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New online ad control regime to be imposed without consultation
Authors
- Stephen Groom
- Content type: Legal and Regulatory Update
- Published: 27 April 2011
- Pages: 372 - 375
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Virgin media defends ‘service’ email
Authors
- Anna Williams (née Montes)
- Content type: Legal and Regulatory Update
- Published: 27 April 2011
- Pages: 375 - 377
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Key prize promo rule changes in new CAP and BCAP Codes
Authors
- Hannah Willson
- Content type: Legal and Regulatory Update
- Published: 27 April 2011
- Pages: 378 - 379
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Abstracts
- Content type: Abstracts
- Published: 27 April 2011
- Pages: 380 - 396
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Marketing analytics conference report
- Content type: Reviews
- Published: 27 April 2011
- Pages: 397 - 401
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INDEX FOR VOLUME 12
- Content type: Index for Volume 12
- Published: 27 April 2011
- Pages: 402 - 402