Journal of Direct, Data and Digital Marketing Practice is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 12, issue 2, October 2010
10 articles in this issue
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Customer retention management in the recession
Authors
- John Ginn
- Merlin Stone
- Yuksel Ekinci
- Content type: Opinion Piece
- Published: 28 October 2010
- Pages: 115 - 127
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Integrating social into your business
Authors
- Graeme Foux
- Content type: Opinion Piece
- Published: 28 October 2010
- Pages: 128 - 136
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An introduction to data mining and other techniques for advanced analytics
Authors
- Barry Leventhal
- Content type: Paper
- Published: 28 October 2010
- Pages: 137 - 153
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The rise of Volunteered Personal Information
Authors
- Alan Mitchell
- Content type: Paper
- Published: 28 October 2010
- Pages: 154 - 164
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e-Retail — Using home delivery as a service differentiator and strategic marketing tool
Authors
- Andrew Starkey
- Content type: Paper
- Published: 28 October 2010
- Pages: 165 - 173
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Case Study 1 — Ogilvyone and IBM
Authors
- Robin Fairlie
- Content type: Case Studies from the DMA 2009 Annual Awards
- Published: 28 October 2010
- Pages: 174 - 178
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Revisions to the Market Research Society (MRS) Code of Conduct
Authors
- Peter Mouncey
- Content type: Legal and Regulatory Update
- Published: 28 October 2010
- Pages: 179 - 180
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Data protection in Europe — A cloudy future
Authors
- Alastair Tempest
- Goetz Brandau
- Content type: Legal and Regulatory Update
- Published: 28 October 2010
- Pages: 180 - 193
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Abstracts
- Content type: Abstract
- Published: 28 October 2010
- Pages: 194 - 208