Journal of Direct, Data and Digital Marketing Practice is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 10, issue 2, October 2008
9 articles in this issue
-
-
Real time geodemographics: New services and business opportunities (and risks) from analysing people in time and space
Authors
- Peter Furness
- Content type: Paper
- Published: 27 October 2008
- Pages: 104 - 115
-
The customer journey when purchasing a new mobile phone: Testing a dual mediation model
Authors
- Jengchung Victor Chen
- Phyo Linn Nicholas Kyaw
- William H Ross Jr.
- Content type: Paper
- Published: 27 October 2008
- Pages: 116 - 132
-
Search engine optimisation: A primer on outsourcing key tasks
Authors
- Ralph F Wilson
- James B Pettijohn
- Content type: Paper
- Published: 27 October 2008
- Pages: 133 - 149
-
The formation, organisation and management of MyFootballClub: Implications for marketing practice
Authors (first, second and last of 4)
- Simon Chadwick
- Will Garford
- Daragh O'Reilly
- Content type: Case Study
- Published: 27 October 2008
- Pages: 150 - 160
-
Best practice for safeguarding personal details and maintaining customer confidence
Authors
- John Ozimek
- Content type: Legal and Regulatory Update
- Published: 27 October 2008
- Pages: 161 - 171
-
Unfair commercial practices: New rules regulating how you market your products and services enter into force
Authors
- Victoria Hill
- Claire Lowry
- Content type: Legal and Regulatory Update
- Published: 27 October 2008
- Pages: 172 - 177
-
Abstracts
- Content type: OriginalPaper
- Published: 27 October 2008
- Pages: 178 - 194
-
Powers of Persuasion: The Inside Story of British Advertising
- Content type: Book Reviews
- Published: 27 October 2008
- Pages: 195 - 199