Information content in TV advertising. Consumer policy implications of the growing supply of TV advertising in Europe Preben Sepstrup Articles Pages: 239 - 265
Consumer reporting: A conceptual framework for the organizational level Hans KasperHein Schreuder Articles Pages: 267 - 285
Socio-economic and demographic determinants of consumer problem perception Dick A. FranckenW. Fred van Raaij Notes And Reports Pages: 303 - 314