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Relationship Development in Business Triads—Case Studies in Corporate Travel Management

  • Research Article
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Journal of business market management

Abstract

By applying the IMP Group’s actors, resources and activities framework, and the punctuated equilibrium model of change, this paper outlines the development of triadic business relationships. The key findings indicate the triads’ structure reinforcing long-term development, despite short-term degenerative development in the dyads. Managerial implications concern relationship management in ongoing service supply and sourcing processes.

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Authors and Affiliations

  1. Hanken School of Economics, Department of Marketing, P.O.Box 287, 65101, Vaasa, Finland

    Anne Holma Ph.D. (Econ)

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  1. Anne Holma Ph.D. (Econ)
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Correspondence to Anne Holma Ph.D. (Econ).

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Holma, A. Relationship Development in Business Triads—Case Studies in Corporate Travel Management. J Bus Mark Manag 4, 73–90 (2010). https://doi.org/10.1007/s12087-010-0033-5

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