Abstract
The concept of sensation seeking has been extensively researched. However, a few studies have been carried out on the relationship between sensation seeking and e-commerce. More specifically, it studied the purchase of leisure products, which usually have a higher frequency of purchase on the Internet. With this in mind, the Brief Sensation Seeking Scale (BSSS) created by Hoyle et al. (Pers. Individ. Differ. 32:401–414, 2002) is used, which adapts items from the SSS-V (Zuckerman et al., J. Consult. Clin. Psychol. 46:139–149, 1978). The results, based on a sample of 393 participants, explain that significant differences exist between e-shoppers and non-e-shoppers of leisure products with respect to the subscale of thrill and adventure seeking. Also, it is observed that there are significant differences between shoppers and non-shoppers only with women.
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López-Bonilla, J.M., López-Bonilla, L.M. Sensation seeking and e-shoppers. Electron Commerce Res 8, 143–154 (2008). https://doi.org/10.1007/s10660-008-9018-9
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DOI: https://doi.org/10.1007/s10660-008-9018-9