Abstract
The papers and comments in this issue focus on four broad areas related to understanding and modeling choices: (1) The use of laboratory experiments to improve valuation methods; (2) The design of stated preference choice set and choice occasions; (3) Latent class models as means of identifying and accommodating preference heterogeneity; and (4) Accommodating uncertainty about the “true” model, modeling ranking and rating tasks and pooling data sources. In what follows I offer some comments on each area, and briefly discuss several unresolved issues associated with each area, closing with some comments about future research opportunities.
Article PDF
Similar content being viewed by others
Avoid common mistakes on your manuscript.
References
M. Ben-Akiva T. Morikawa F. Shiroishi (1992) ArticleTitle‘Analysis of the Reliability of Preference Ranking Data’ Journal of Business Research 24 IssueID2 149–164 Occurrence Handle10.1016/0148-2963(92)90058-J
L. Burgess D. Street (2003) ArticleTitle‘Optimal Designs for 2k Choice Experiments’ Communication in Statistics – Theory and Methods 32 2185–2206 Occurrence Handle10.1081/STA-120024475
L. Burgess D. Street (2005a) ArticleTitle‘Optimal Designs for 2k Choice Experiments’ Communications in Statistics –Theory and Methods 32 2185–2206 Occurrence Handle10.1081/STA-120024475
L. Burgess D. Street (2005) ArticleTitle‘Optimal Designs for Choice Experiments with Asymmetric Attributes’ Journal of Statistical Planning and Inference 134 288–301 Occurrence Handle10.1016/j.jspi.2004.03.021
N. S. Cardell (1997) ArticleTitle‘Variance Components Structures for the Extreme Value and Logistic Distributions with Applications to Models of Heterogeneity’ Econometric Theory 13 IssueID2 185–213 Occurrence Handle10.1017/S0266466600005727
R. M. Dawes B. Corrigan (1974) ArticleTitle‘Linear Models in Decision Making’ Psychological Bulletin 81 95–106 Occurrence Handle10.1037/h0037613
David F. Layton and S. Todd Lee (2006). “Embracing Model Uncertainty: Strategies for Response Pooling and Model Averaging.” This volume
J. R. DeShazo G. Fermo (2002) ArticleTitle‘Designing Choice Sets for Stated Preference Methods: The Effects of Complexity on Choice Consistency’ Journal of Environmental Economics and Management 44 123–143 Occurrence Handle10.1006/jeem.2001.1199
Devinney, T. M., J. J. Louviere and T. Coltman (2005), ‘Utilizing Rich Multimedia Methods for the Elicitation of Preferences for Radical Future Technologies’, /EMAC/ANZMAC/ /Joint Conference/, Milan, May
Devinney, T. M., J. J. Louviere and T. Coltman (2004a), ‘Utilizing Rich Multimedia Methods for the Elicitation of Preferences for Radical Future Technologies’, /ESOMAR Conference in Marketing: Where Science Meets Practice, Oct, Warsaw, http://www.esomar.org/main.php?a=3&p=1161, pp. 271–288
Devinney, T. M., J. J. Louviere and T. Coltman (2004b), ‘Decision States and Information Acceleration’, ANZMAC Conference, Wellington, Dec
A. Finn J. J. Louviere (1992) ArticleTitle‘Determining the Appropriate Response to Evidence of Public Concern: The Case of Food Safety’ Journal of Public Policy and Marketing 11 IssueID1 12–25
J. A. Hausman P. A. Ruud (1987) ArticleTitle‘Specifying and Testing Econometric Models for Rank-Ordered Data’ Journal of Econometrics 34 83–104 Occurrence Handle10.1016/0304-4076(87)90068-6
S. Hoeffler (2003) ArticleTitle‘Measuring Preferences for Really New Products’ Journal of Marketing Research 40 406–420 Occurrence Handle10.1509/jmkr.40.4.406.19394
P. J. Hoffman (1960) ArticleTitle‘The Paramorphic Representation of Clinical Judgement’ Psychological Bulletin 57 116–131 Occurrence Handle10.1037/h0047807
J. J. Louviere (2001a) ArticleTitle‘What if Consumer Experiments Impact Variances as Well as Means: Response Variability as a Behavioral Phenomenon’ Journal of Consumer Research 28 IssueID3 506–511 Occurrence Handle10.1086/323739
J. J. Louviere R. T. Carson A. Ainslie T. A. Cameron J. R. DeShazo D. Hensher R. Kohn T. Marley D. Street (2002) ArticleTitle‘Dissecting the Random Component of Utility’ Marketing Letters (Special Issue on the UC Berkeley Invitational Choice Symposium) 13 IssueID3 177–193
Louviere, J. J. (2004a), ‘Random Utility Theory-Based Stated Preference Elicitation Methods: Applications In Health Economics With Special Reference To Combining Sources of Preference Data’, CenSoC Working Paper No. 04-001, http://www.business.uts.edu.au/censoc/papers/index.html
Louviere, J. J. (2004b), ‘Complex Statistical Choice Models: Are the Assumptions True, and If Not, What Are the Consequences?’, CenSoC Working Paper No. 04-002, http://www.business.uts.edu.au/censoc/papers/index.html
Louviere, J. J., L. Burgess, D. Street and A. A. J. Marley (2004), ‘Modeling the Choice of Single Individuals by Combining Efficient Choice Exeriment Designs with Extra Preference Information’, CenSoC Working Paper No. 04-005, http://www.business.uts.edu.au/censoc/papers/index.html
J. J. Louviere R. J. Meyer D. S. Bunch R. Carson B. Dellaert W. M. Hanemann D. Hensher J. Irwin (1999) ArticleTitle‘Combining Sources of Preference Data for Modelling Complex Decision Processes’ Marketing Letters 10 IssueID3 187–204 Occurrence Handle10.1023/A:1008050215270
J. Louviere G. Woodworth (1983) ArticleTitle‘Design and Analysis of Simulated Consumer Choice or Allocation Experiments: an Approach based on Aggregate Data’ Journal of Marketing Research 20 350–367 Occurrence Handle10.2307/3151440
Marley, A. A. J. and J. J. Louviere (2005), ‘Some Probabilistic Models of Best, Worst, and Best-Worst Choices’, Journal of Mathematical Psychology, forthcoming
McFadden Daniel Kenneth Train (2000) ArticleTitle‘Mixed MNL Models for Discrete Response’ Journal of Applied Econometrics 15 447–470 Occurrence Handle10.1002/1099-1255(200009/10)15:5<447::AID-JAE570>3.0.CO;2-1
D. Street D. Bunch B. Moore (2001) ArticleTitle‘Optimal Designs for 2k Paired Comparison Experiments’ Communications in Statistics – Theory and Methods 30 2149–2171 Occurrence Handle10.1081/STA-100106068
D. Street L. Burgess (2004) ArticleTitle‘Optimal and Near-Optimal Pairs for the Estimation of Effects in 2-Level Choice Experiments’ Journal of Statistical Planning and Inference 118 185–199 Occurrence Handle10.1016/S0378-3758(02)00399-3
Street D., L. Burgess and J. J. Louviere (2005), ‘Quick and Easy Choice Sets: Constructing Optimal and Nearly Optimal Stated Choice Experiments’, International Journal of Research in Marketing, forthcoming
J. Swait W. Adamowicz (2001a) ArticleTitle‘Choice Complexity and Decision Strategy Selection’ Journal of Consumer Research 28 135–148 Occurrence Handle10.1086/321952
J. Swait W. Adamowicz (2001b) ArticleTitle‘Choice Environment, Market Complexity and Consumer Behavior: A Theoretical and Empirical Approach for Incorporating Decision Complexity into Models of Consumer Choice’ Organizational Behaviour and Human Decision Processes 86 IssueID2 141–167 Occurrence Handle10.1006/obhd.2000.2941
Kenneth Train Melvyn Weeks (2005) Discrete Choice Models in Preference Space and Willingness-to-Pay-Space A. Alberini R. Scarpa (Eds) Applications of Simulation Methods in Environmental Resource Economics Springer Dordrecht, The Netherlands 1–17 Occurrence Handle10.1007/1-4020-3684-1_1
G. L. Urban J. R. Hauser W. J. Qualls B. D. Weinberg J. D. Bohlman R. A. Chicos (1997) ArticleTitle‘Information Acceleration: Validation and Lessons from the Field’ Journal of Marketing Research 34 143–153 Occurrence Handle10.2307/3152071
G. L. Urban J. R. Hauser J. R. Roberts H. John (1990) ArticleTitle‘Prelaunch Forecasting of New Automobiles’ Management Science 36 IssueID4 401–421 Occurrence Handle10.1287/mnsc.36.4.401
G. L. Urban B. D. Weinberg J. R. Hauser (1996) ArticleTitle‘Premarket Forecasting of Really New Products’ Journal of Marketing 60 IssueID1 47–60 Occurrence Handle10.2307/1251887
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
About this article
Cite this article
Louviere, J.J. What You Don’t Know Might Hurt You: Some Unresolved Issues in the Design and Analysis of Discrete Choice Experiments. Environ Resource Econ 34, 173–188 (2006). https://doi.org/10.1007/s10640-005-4817-0
Accepted:
Issue Date:
DOI: https://doi.org/10.1007/s10640-005-4817-0