Abstract
In higher education, it is taken for granted that internationalization of the curriculum is necessary, but there is little evidence that this objective has been realized. The purpose of this paper is to apply a strategic planning approach to achieve internationalization of the undergraduate business curriculum. Besides achieving curricular objectives, this approach develops new student recruitment possibilities and other revenue-creating opportunities—a vital concern as colleges increasingly face resource constraints. The end result is that the institution emerges with an enhanced image and achieves a leadership position through its unique development of international understanding.
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Praetzel, G.D. Pedagogical recommendations for internationalizing the undergraduate business curriculum. International Advances in Economic Research 5, 137–146 (1999). https://doi.org/10.1007/BF02295038
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DOI: https://doi.org/10.1007/BF02295038