Abstract
This study presents an extensive use of several data analysis and preference analysis models on a marketing study of the olive oil product in two European countries : Greece and France. Alternative market penetration strategies are evaluated and recommended through advanced market simulation methods. Preferences and attitudes between Greek and French consumers are also examined.
Research conducted by the Mediterranean Institute of Chania under the EC porject “Marketing of Crertan Agricultural Products”.
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© 1995 Springer Science+Business Media Dordrecht
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Siskos, Y., Grigoroudis, E., Matsatsinis, N.F., Baourakis, G., Neguez, F. (1995). Comparative Behavioural Analysis of European Olive Oil Consumers. In: Janssen, J., Skiadas, C.H., Zopounidis, C. (eds) Advances in Stochastic Modelling and Data Analysis. Springer, Dordrecht. https://doi.org/10.1007/978-94-017-0663-6_18
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DOI: https://doi.org/10.1007/978-94-017-0663-6_18
Publisher Name: Springer, Dordrecht
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