Abstract
In this paper, the potential use of the principle of satisficing for describing decision makers’ search for choice alternatives will be discussed. Some results will be given from two experiments of a very tentative nature in which it was possible for subjects to procure further choice alternatives before making a terminal decision.
Now at the Aarhus School of Business Administration and Economics, Aarhus, Denmark. The experimental work was carried out while the author was affiliated with the Economic Research Institute at he Stockholm School of Economics. The author is indebted to Jan Rapp for conducting Experiment I, and to John W. Payne, Paul Slovic, William H. Starbuck, Ola Svenson, and Charles Vlek for badly needed critique and useful suggestions.
Financial support for the work reported in this paper was obtained from The National Swedish Board for Consumer Policies and The Swedish Council for Social Science Research.
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© 1975 D. Reidel Publishing Company, Dordrecht, Holland
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Ölander, F. (1975). Search Behavior in Non-Simultaneous Choice Situations: Satisficing or Maximizing?. In: Wendt, D., Vlek, C. (eds) Utility, Probability, and Human Decision Making. Theory and Decision Library, vol 11. Springer, Dordrecht. https://doi.org/10.1007/978-94-010-1834-0_18
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DOI: https://doi.org/10.1007/978-94-010-1834-0_18
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