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- Wirtschaftswissenschaftliche Studie
Part of the book series: Innovatives Markenmanagement (INMA)
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Bibliographic Information
Book Title: User Generated Branding
Book Subtitle: Integrating User Generated Content into Brand Management
Authors: Ulrike Arnhold
Series Title: Innovatives Markenmanagement
DOI: https://doi.org/10.1007/978-3-8349-8857-7
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2010
Softcover ISBN: 978-3-8349-2324-0Published: 15 July 2010
eBook ISBN: 978-3-8349-8857-7Published: 22 November 2010
Series ISSN: 2627-1109
Series E-ISSN: 2627-1117
Edition Number: 1
Number of Pages: XXVIII, 451
Number of Illustrations: 71 b/w illustrations