Overview
- Wirtschaftswissenschaftliche Studie
Part of the book series: Innovatives Markenmanagement (INMA)
Access this book
Tax calculation will be finalised at checkout
Other ways to access
About this book
Similar content being viewed by others
Keywords
Table of contents (4 chapters)
About the author
Bibliographic Information
Book Title: Identitätsbasierte Markenbewertung
Book Subtitle: Grundlagen, theoretische Konzeptualisierung und praktische Anwendung am Beispiel einer Technologiemarke
Authors: Marc Jost-Benz
Series Title: Innovatives Markenmanagement
DOI: https://doi.org/10.1007/978-3-8349-8319-0
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009
Softcover ISBN: 978-3-8349-1793-5Published: 28 July 2009
eBook ISBN: 978-3-8349-8319-0Published: 30 September 2009
Series ISSN: 2627-1109
Series E-ISSN: 2627-1117
Edition Number: 1
Number of Pages: XXIII, 248
Number of Illustrations: 55 b/w illustrations
Topics: Marketing