Overview
- Entscheidungshilfen für die Werbeplanung
Part of the book series: Unternehmensführung und Marketing (UFUEHR)
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Table of contents (4 chapters)
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Bibliographic Information
Book Title: Werbeetat- und Werbemix-Planung im Handel
Authors: Dirk Kall
Series Title: Unternehmensführung und Marketing
DOI: https://doi.org/10.1007/978-3-663-11835-0
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1996
Softcover ISBN: 978-3-409-13695-2Published: 28 August 1996
eBook ISBN: 978-3-663-11835-0Published: 29 July 2013
Edition Number: 1
Number of Pages: XVIII, 230
Topics: Business and Management, general