Abstract
Food selection and consumption is a complex phenomenon influenced by several aspects. Generally speaking, three main factors seem to drive the food-related behaviour of individuals: sensory factors, psychological factors and marketing factors. Marketing has an important role in the first trial of a product (Fig. 17.1), since the first time a food is chosen by a consumer is the result of the information that the individual has about a product.
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Guerrero, L. (2001). Marketing PDO (Products with Denominations of Origin) and PGI (Products with Geographical Identities). In: Frewer, L.J., Risvik, E., Schifferstein, H. (eds) Food, People and Society. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-04601-2_18
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DOI: https://doi.org/10.1007/978-3-662-04601-2_18
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