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Ziele und Wirkung der internen Organisationskommunikation

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Handbuch Mitarbeiterkommunikation

Zusammenfassung

Dieses Kapitel beleuchtet die Ziele interner Organisationskommunikation. Nach einer kurzen Einführung in psychologische Perspektiven über die Wirkung interner Kommunikation werden die gängigsten mitarbeiter- und organisationbezogenen Ziele ausführlich erläutert und die Ergebnisse empirischer Forschung zum Zusammenhang zwischen interner Kommunikation und diesen Zielen zusammengefasst. Schließlich werden Strategien vorgestellt, mit denen die Wirkung von interner Kommunikation auf die Ziele untersucht werden kann.

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Notes

  1. 1.

    Wir sprechen zumeist von Organisation, um auch nicht rein gewinnorientierte Organisationen wie NGOs und Vereine einzuschließen.

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Authors and Affiliations

  1. Institut für Kommunikationspsychologie und Medienpädagogik, Universität Koblenz-Landau, Landau, Deutschland

    Berend Barkela & Michaela Maier

  2. Institut für Journalistik, Technische Universität Dortmund, Dortmund, Deutschland

    Isabella Glogger

  3. Institut für Medien- und Kommunikationswissenschaft, Universität Mannheim, Mannheim, Deutschland

    Frank M. Schneider

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  1. Institut für Publizistik- und Kommunikationswissenschaft, Universität Wien, Wien, Österreich

    Sabine Einwiller

  2. Institut für Entwicklung zukunftsfähiger Organisationen, Universität der Bundeswehr München, Neubiberg, Deutschland

    Sonja Sackmann

  3. Institut für Kommunikations- und Medienwissenschaft, Universität Leipzig, Leipzig, Deutschland

    Ansgar Zerfaß

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Barkela, B., Glogger, I., Maier, M., Schneider, F.M. (2021). Ziele und Wirkung der internen Organisationskommunikation. In: Einwiller, S., Sackmann, S., Zerfaß, A. (eds) Handbuch Mitarbeiterkommunikation. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-23152-1_12

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