Zusammenfassung
Organisationskultur ist ein entscheidender Faktor, um Unternehmenskommunikation authentisch erscheinen zu lassen. Um von Nutzen zu sein, sollte die Kultur eines Unternehmens systematisch erfasst, und in Hinblick auf eventuelle Widersprüche interpretiert werden. Interne Kommunikation ist ein Werkzeug, um sowohl Mitarbeiter in ihrer Organisation kulturell einzubinden wie auch, um zukunftsgerichtete, angestrebte Identitäten zu vermitteln, und so Organisationskultur proaktiv zu gestalten.
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Fieseler, C. (2022). Organisationskultur und Unternehmenskommunikation. In: Zerfaß, A., Piwinger, M., Röttger, U. (eds) Handbuch Unternehmenskommunikation. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-22933-7_19
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