Overview
- Publication in the field of economic sciences
- Includes supplementary material: sn.pub/extras
Part of the book series: Forschungs-/Entwicklungs-/Innovations-Management (FEIM)
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About this book
In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness.
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Keywords
Table of contents (9 chapters)
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Front Matter
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Back Matter
Authors and Affiliations
About the author
Konstantin Wellner does research on the impact of demographic change on user innovation at the Hamburg University of Technology, focusing on the impact of age on characteristics and capability of older user innovators.
Bibliographic Information
Book Title: User Innovators in the Silver Market
Book Subtitle: An Empirical Study among Camping Tourists
Authors: Konstantin Wellner
Series Title: Forschungs-/Entwicklungs-/Innovations-Management
DOI: https://doi.org/10.1007/978-3-658-09044-9
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden 2015
Softcover ISBN: 978-3-658-09043-2Published: 10 March 2015
eBook ISBN: 978-3-658-09044-9Published: 03 March 2015
Edition Number: 1
Number of Pages: XVIII, 222
Number of Illustrations: 35 b/w illustrations
Topics: Innovation/Technology Management, R & D/Technology Policy, Tourism Management