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Keywords
Table of contents (10 chapters)
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Einführung
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Grundlagen Des Markentransfers
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Determinanten und Messmöglichkeiten des Transferpotentials von Marken
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Markenpolitische Aspekte
Authors and Affiliations
Bibliographic Information
Book Title: Der Markentransfer
Authors: Holger Hätty
Series Title: Konsum und Verhalten
DOI: https://doi.org/10.1007/978-3-642-46905-3
Publisher: Physica Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 1989
Softcover ISBN: 978-3-7908-0427-0Published: 15 March 1989
eBook ISBN: 978-3-642-46905-3Published: 13 March 2013
Series ISSN: 0176-9235
Edition Number: 1
Number of Pages: XVII, 360
Number of Illustrations: 14 b/w illustrations