Overview
- Kind of appeal for business companies
- Guidebook for manager
- Detailed fault analysis
- Includes supplementary material: sn.pub/extras
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About this book
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Table of contents (9 chapters)
Authors and Affiliations
About the author
Silvio Wilde studied Human Resource Management and International Project Management at the University of Applied Sciences in Neuss (Fachhochschule für Oekonomie und Management) and currently works as a marketing and sales expert. Thanks to his previous employments at Siemens, AT&S, BASF and Bayer, he can look back on a broad range of experience in different corporate cultures. This also enabled him to gain insights into the close relationship between Knowledge Management and Customer Relationship Management – the research topic of his book. His interests focus on „human capital", companies’ most valuable asset.
Bibliographic Information
Book Title: Customer Knowledge Management
Book Subtitle: Improving Customer Relationship through Knowledge Application
Authors: Silvio Wilde
DOI: https://doi.org/10.1007/978-3-642-16475-0
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2011
Hardcover ISBN: 978-3-642-16474-3Published: 07 January 2011
Softcover ISBN: 978-3-642-42366-6Published: 11 October 2014
eBook ISBN: 978-3-642-16475-0Published: 04 January 2011
Edition Number: 1
Number of Pages: XVI, 143
Topics: Knowledge Management, Business and Management, general