Abstract
When interacting with applications, users are less restrictive in disclosing their personal data than if asked in an application-independent context. On a more general level this behavior is termed as privacy paradox. The creation of privacy awareness can assist users in dealing with context-aware services without harming their privacy unintentionally, thereby addressing the privacy paradox. The paper in hand provides a research approach towards the integration of privacy awareness on an application-specific level, especially taking into account conflicting interests between users and providers of context-aware services. It shows that expanding privacy awareness towards knowledge about methods and tools to react turns out to be useful.
Chapter PDF
Similar content being viewed by others
References
Acquisti, A.: Privacy in electronic commerce and the economics of immediate gratification. In: Proceedings of the 2004 ACM Electronic Commerce Conference (2004)
Acquisti, A., Grossklags, J.: Privacy and rationality in individual decision making. IEEE Security and Privacy 3(1), 26–33 (2005)
Awad, N.F., Krishnan, M.S.: The personalization privacy paradox: An empirical evaluation of information transparency and willingness to be profiled online for personalalization. MIS Quaterly 30(1), 13–28 (2006)
Benbasat, I., Zmud, R.W.: The Identity Crisis within the IS Discipline: Defining and Communicating the Discipline’s Core Properties. MIS Quarterly 27(2), 183–194 (2003)
Brehm, J.: A Theory of Psychological Reactance. In: Festinger, L., Schachter, S. (eds.) Social Psychology. A series of monographs, treatises, and texts, Academic Press, London (1966)
Dey, A.K., Abowd, G.D.: Towards a Better Understanding of Context and Context-Awareness. In: CHI 2000 Workshop on the What, Who, Where, When, and How of Context-Awareness (2000)
Hevner, A.R., March, S.T., Park, J., et al.: Design Science in Information Systems Research. MIS Quarterly 28(1), 75–105 (2004)
Hoy, M.: Flaming, Complaining, Abstaining: How Online Users Respond to Privacy Concern. Journal of Advertising 28(3), 41–45 (1999)
Norberg, P.A., Horne, D.R., Horne, D.A.: The Privacy Paradox: Personal Information Disclosure Intentions versus Behaviors. Journal of Consumer Affairs 41(1), 100–126 (2007)
Pötzsch, S.: Privacy Awareness – A Means to Solve the Privacy Paradox? In: Matyáš, V., et al. (eds.) The Future of Identity. IFIP AICT, vol. 298, pp. 226–236 (2009)
Privacy Bird Website, http://www.privacybird.org (accessed on 2009-07-22)
Radmacher, M.: Design Criteria for Transparent Mobile Event Recommendations. In: Proceedings of the 11th Americas Conference on Information Systems, Toronto (2008)
Simon, H.A.: Models of bounded rationality. MIT Press, Cambridge (1982)
Spiekermann, S., Grossklags, J., Berendt, B.: E-privacy in 2nd generation E-commerce: privacy preferences versus actual behavior. In: Proceedings of the 3rd ACM Conference on Electronic Commerce, New York, pp. 28–47 (2001)
Zerdick, A., Picot, A., Schrape, A.: Die Internet-Ökonomie: Strategien für die digitale Wirtschaft. In: European Communication Council Report. Springer, Berlin (2006)
Zmud, R.W.: Editor’s Comments. MIS Quaterly 21(2), xxi-xxii (1997)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2010 IFIP
About this paper
Cite this paper
Deuker, A. (2010). Addressing the Privacy Paradox by Expanded Privacy Awareness – The Example of Context-Aware Services. In: Bezzi, M., Duquenoy, P., Fischer-Hübner, S., Hansen, M., Zhang, G. (eds) Privacy and Identity Management for Life. Privacy and Identity 2009. IFIP Advances in Information and Communication Technology, vol 320. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-14282-6_23
Download citation
DOI: https://doi.org/10.1007/978-3-642-14282-6_23
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-14281-9
Online ISBN: 978-3-642-14282-6
eBook Packages: Computer ScienceComputer Science (R0)