Overview
- Fundierte und umfassende Darstellung aller Aspekte des internationalen Marketing-Management
- Neu: zahlreiche Praxisbeispiele, ausführlichere Darstellung des Marketing-Instrumentariums
- Erhebliche inhaltliche Erweiterung, 50 % mehr Umfang
- Includes supplementary material: sn.pub/extras
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Table of contents (7 chapters)
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Bibliographic Information
Book Title: Internationales Marketing-Management
Authors: Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
DOI: https://doi.org/10.1007/978-3-642-12691-8
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer-Verlag Berlin Heidelberg 2010
eBook ISBN: 978-3-642-12691-8Published: 08 September 2010
Edition Number: 4
Number of Pages: XVI, 578
Number of Illustrations: 253 b/w illustrations
Topics: Business and Management, general, Business Strategy/Leadership, Marketing, Management