Abstract
Most scholars will agree that the coneept of Image, as it applies to Public Relations, is imprecise and vague. It is vague in the sense that, like definitions of public relations, there are many different definitions of image which reflect different theoretical orientations. A number of authors in this volume seek to articulate varying viewpoints on which approach shows more promise for public relations.
The image is a pure conception; it does not signalize or demand its object, but denotes it. Of course this denotative symbol, the image, begets no communication, for it is purely private.(Langer, 1960, p. 133)
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Hazleton, V. (1993). Symbolic Resources Processes in the Development and Use of Symbolic Resources. In: Armbrecht, W., Avenarius, H., Zabel, U. (eds) Image und PR. VS Verlag für Sozialwissenschaften. https://doi.org/10.1007/978-3-322-85729-3_6
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DOI: https://doi.org/10.1007/978-3-322-85729-3_6
Publisher Name: VS Verlag für Sozialwissenschaften
Print ISBN: 978-3-531-12466-7
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