Abstract
The purpose of this study was to determine the effect of organizational innovation (OI), learning orientation (LO) and entrepreneurship on small and medium-sized enterprise (SME) performance considering the moderating role of market turbulence and ICT. The statistical population was all active SMEs in Rasht industrial park (193 companies). SPSS Sample Power software was used to calculate the optimum sample size and the lowest optimum sample size was 85. Simple random sampling was carried out using SPSS 22. Field data was collected by questionnaire. A five-point Likert scale was used for the responses to the questionnaire. The reliability and validity was confirmed. Before testing the hypotheses, outlier data and FIMIX were analyzed to ensure the homogeneity of community-level variance. To assess the measurement and structural models and test the hypothesis, PLS-SEM in SmartPLS3 was used. The results show that both OI and LO have a positive effect on entrepreneurship, but have no effect on SME performance considering the mediating role of entrepreneurship. The findings illustrate that an increase in market turbulence decreased the impact of innovation, LO and entrepreneurship on SME performance. On the other hand, an increase in ICT was found to increase the effect of innovation, LO and entrepreneurship on SME performance.
This paper is a revised version of a selected paper from international conference of research in innovation and technology that was held by AmirKabir University of Technology in Tehran. Five top selected papers of that conference have been selected by the board of reviewers to be published in this book.
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1 Introduction
Recent research on the essential role of small and medium-sized enterprises (SMEs) in industry and their impact on the overall function of the economy has shown measurable growth (Rodriguez-Gutierrez et al. 2015). Nowadays, SME is considered as a major factor in the growth of industrial structure of many countries, especially developing countries. Competitiveness is also a key issue, which is considered as a tool for achieving desirable economic growth and sustainable development (Sami Sultan 2014). In the current economic situation of the world in which one of the concerns of developing countries such as Iran is joining the World Trade Organization, competitiveness is the ability to achieve a suitable position and stability in world markets without the turbulences. Nowadays, with the expansion of markets and the importance of competitiveness in international trade, countries need to have an accurate understanding of their relative position in comparison with other countries, through which they can adopt their economic and, in particular, industrial policies according to their relative position and based on new approaches of the global economy. Understanding this will help them promote their abilities to improve their performance. The rapid development of the global economy and the industrial sector of countries increase the need to identify the new situations of countries in international competitiveness (Guzman et al. 2012).
Government policy in Iran is concentrated on SMEs because these units promote innovation, flexibility and entrepreneurship (Talebi and Tajeddin 2011; Jalali et al. 2014; Salamzadeh and Kawamorita Kesim 2017). This subject is the motive for the current experimental case study in the Rasht industrial park. Currently, the problem of SME in Iran is the shortage of production, not the non-competitive production. When the market is saved from recession and enterprises achieve to normal stage in terms of production, policies can be considered for them leading to their increased competitiveness. Evidence also shows that one of the major reasons for the failure of Iranian manufacturing and service companies in international markets is their lack of competitiveness in global target markets (Valaei 2017). Some previous studies have shown that countries that pursue competitive policies at SME level seriously gain higher competitiveness compared to competitors (Cerrato and Depperu 2011; Ille and Chailan 2011; Khajeheian 2014; Parnell et al. 2015). Previous studies have also shown increased economic stability in uncertainty and turbulence conditions under light of competitiveness (El-Gohary et al. 2013; Todd et al. 2014).
Studies have investigated innovation by SMEs (Xie et al. 2010; Mazzarol et al. 2014; Antonioli and Della Torre 2015; Roach et al. 2016; Pacheco et al. 2017). Some emphasized the significance of innovation and competitive structure of SMEs (Emami and Dimov 2016; Salavou et al. 2004). In the international business environment, entrepreneurship can be effective for the growth of stable business and economic growth (O’Connor 2013). Much research has been carried out on the influence of entrepreneurship on SME performance (Avlonitis and Salavou 2007; Keh et al. 2007; Hashi and Krasniqi 2011; Ndubisi and Iftikhar 2012; Sulistyo and Siyamtinah 2016). Companies that have a higher level of entrepreneurship are always looking for new chances to create competitive advantages (Covin and Miles 1999). The current study examines this effect on SMEs in an experimental study framework. It investigates whether entrepreneurship has been influential on SME performance and whether SMEs have achieved their functional purposes by creating innovation and entrepreneurship. A competitive advantage for companies can be enhanced through learning orientation (LO) (McGill and Slocum 1993). Although the relationship between LO and innovation with SME performance has been determined and research has shown that LO as an important factor in the business function of SMEs (Aziz and Omar 2013), little experimental evidence exists to support this relationship (Gomes and Wojahn 2016). Some experimental findings have shown the positive influence of LO on creation of entrepreneurial opportunities and SME growth (Wolff et al. 2015). The current study examined the role of LO in SMEs and its impact on function.
This paper also studied the moderating role of information and communication technologies (ICT) and market turbulence in SMEs. Research has shown that SMEs play a key role in the acceptance of new technologies (Gudmundson et al. 2003). In fact, ICT can affect company functioning (Arendt 2008; Tan et al. 2009; Bayo-Moriones et al. 2013; Azam 2015). An important aspect of ICT is that it brings about great changes in consumer needs, daily increase in competition, quick changes in service and SME product innovation (Madrid-Guijarro et al. 2009) and in market conditions (Teece et al. 2007). Lack of experimental evidence to enhance competitiveness can be felt in the role of ICT in small companies (Boothy et al. 2010; Parida et al. 2016). Another factor affecting the lack of SME support of entrepreneurship is market turbulence. Despite research about the impact of market turbulence on SMEs (Bakar et al. 2012), few have examined the effect of market turbulence on managerial support of entrepreneurship in SMEs. Studies have shown that market turbulence and technology-related turbulence influence SME performance (Arora et al. 2016).
The current study presents a comprehensive assessment of the effects of innovation, learning and entrepreneurship in the face of market turbulence and the effect of ICT on SME performance. Structural equation modeling using the PLS-SEM approach was used to determine the relationship between variables. The study basically investigates the level of influence of OI, LO and entrepreneurship on SME performance considering the moderating role of market turbulence and ICT.
1.1 The Position of SME in the World and Iran
More than ninety percent of the world’s economic enterprises are SMEs. SMEs account for between 55 and 90% of the country’s gross domestic product (GDP) around the world. Over 50% of the workforce in the world has been recruited by the SME. In Europe, there are more than 16 million companies, which less than 1% of them are large companies, and the rest are SMEs. In addition, two thirds of all employees in this region belong to SME. SME is the backbone of the Asia-Pacific region economy and in 90% of the companies, 32–48% of employment and 60–80% of the GDP of countries in this region belong to SEM. The performance of the US economy in recent years is largely owed to the creation of SME, which accounts for 43% of the employment index (Bala Subrahmanya 2014).
Iranian Ministry of Industry, Mining and Trade calculated the number of workshops in 2014 having less than 50 employees with an industrial operating licenses as 82.8 thousand, which comprised 91.5% of all units. Their share in the capital and full-time employment of industrial units were 24.4% and 41.2%, respectively. By contrast, workshops with 50 or more employees, despite their relatively low share of operating licenses comprise 75.6% of capital and 58.8% of full-time employment of industrial units. This is greater than for workshops with fewer 50 employees (Ebrahimi and Mirbargkar 2017). Based on the newest definitions of the organization of small industry and industrial towns in Iran, SMEs are industries with 5–50 employees and large industries those with more than 50 employees (ISIPO 2014).
2 Literature Review and Research Hypothesis
2.1 OI, Entrepreneurship and SME Performance
Innovation determines the level of success in companies and industries and their longevity (Emami and Dimov 2016; Zahra and Covin 1994). Organizational innovations are effective changes in business proceedings, location and external relations (Merono-Cerdan and Lopez-Nicolas 2013). Some studies have examined the impact of OI on function (Augusto et al. 2014; Cozzarin et al. 2016). Rosenbusch et al. (2011) found a positive effect for innovation on SME performance. Xie et al. (2010) studied 188 SMEs in China and showed that innovation was key to sustainable competitive advantage in SMEs. Most studies highlighted service innovation, administrative innovation and process innovation (Zahra 1996; Hurley and Hult 1998; Song and Xie 2000; Ndubisi and Iftikhar 2012). Service innovation consists of introducing new products for current services and searching for new services. Administrative innovation concentrates on new business management practices and process innovation focuses on job techniques and operational systems to increase efficiency and operation (Ndubisi and Iftikhar 2012). Positive innovation can enhance SME business circumstances and improve business function (Emami and Dimov 2016). The negative consequences of innovation for SMEs relate to management and operational issues, financial risks, loss of company image and recognition in the eyes of consumers and employees and negative environmental effects (Laforet 2011). Among the most important innovation performance barriers in SMEs are loss of technical information, financial capital and efficiency, a lack of technical experts, high risks, high expense of innovation, loss of adequate business strategies, external innovation, marketing channels and an efficient management system, weak awareness ratio and government limits (Xie et al. 2010).
There appears to be a close relationship between innovation and entrepreneurship and studies have examined this relationship (Avlonitis and Salavou 2007; Crumpton 2012; Ndubisi and Iftikhar 2012; Galindo and Mendez-Picazo 2013; Lee et al. 2016). Innovation plays a major role in economic growth and entrepreneurs enhance company activities and increase profits by introducing new technologies (Galindo and Mendez-Picazo 2013). Innovation mainly involves entrepreneurship (Hebert and Link 2006) and entrepreneurship can directly affect strategy and business functioning (Hallak et al. 2011), especially in SMEs (Wu 2013; Wu and Huarng 2015).
There is no general consensus about the features of entrepreneurship (Lumpkin and Dess 1996). Researchers tend to use risk-taking, innovativeness and proactiveness to measure entrepreneurial behavior (Lumpkin and Dess 1996; Lumpkin et al. 2009; Li et al. 2008; Casillas et al. 2010; Soininen et al. 2012; Wales et al. 2013; Khajeheian 2017; Chavez et al. 2017). Risk-taking means investment in unpredictable circumstances where there a possibility of failure (Rauch et al. 2009). Innovation relates to creative, experimental and supportive aspects of new ideas (Emami et al. 2011; Kyrgidou and Spyropoulou 2013). Proactiveness is the ability to participate and benefit from opportunities. A company supervises market changes continuously and increases its ability to analyze and identify future market processes (Dess and Lumpkin 2005). Capel (2014) proved that innovation affects entrepreneurship in a study concentrating on indigenous knowledge.
Entrepreneurship and innovation can influence qualitative functioning of SMEs (Khajeheian 2013; Khajeheian and Tadayoni 2016; Ndubisi and Agarwal 2014). Schumpeter (1934) found that entrepreneurs continuously try to enhance economic circumstances and innovative behavior (Bouncken et al. 2014). Despite the growing importance of SMEs in all transition state economies, they encounter barriers to entrepreneurship (Hashi and Krasniqi 2011). The most important organizational barriers are formal barriers (e.g. high taxes, changes in financial policies, ambiguity in financial policies and business principles), informal barriers (e.g. implementation of business principles, government corruption, wasting time in offices), environmental barriers (e.g. low purchasing power, loss of capital for investment, competition from illegal businesses, loss of adequate information) and skill barriers (e.g. prevention of growth in new markets and management problems) (Aidis 2005). The results of the studies have produced the following hypotheses:
Hypothesis 1
OI affects entrepreneurship.
Hypothesis 2
OI affects SME performance.
Hypothesis 3
OI affects SME performance considering the mediating role of entrepreneurship.
Hypothesis 4
Entrepreneurship affects SME performance.
2.2 LO, Entrepreneurship and SME Performance
LO directly increases production and information publication (Sinkula et al. 1997). LO is reflective of a series values relating to knowledge that has a direct impact on increasing learning (Nasution et al. 2011). LO is a process of information acquisition and dissemination and shared interpretation which increases both individual and organizational efficiency through a direct influence on results (Kaya and Patton 2011). Most LO studies have examined commitment to learning, shared vision, open-mindedness and intra-organizational knowledge sharing (Hurley and Hult 1998; Calantone et al. 2002; Jyoti and Dev 2015). Despite the importance of learning to microeconomics and macroeconomics, most studies about learning processes analyze large companies (Franco and Haase 2009). It appears that entrepreneurship is a crevice in studies of organizational learning (Rae and Carswell 2001).
Studies have determined the effect of LO on entrepreneurship. Kakapour et al. (2016) in Iran studied 130 SMEs and presented a model that predicted that LO and market orientation have positive effects on identifying opportunities and entrepreneurship of a company. Some studies have also determined the effect of LO on SME performance (Keskin 2006; Aziz and Omar 2013; Hooi and Ngui 2014; Wolff et al. 2015; Gomes and Wojahn 2016). Wolff et al. (2015) have shown that there is no significant relationship between LO and SME growth, while there was a positive relationship between entrepreneurship and SME growth. They have also shown that entrepreneurship plays the role of complete mediation in the relationship between LO and SME growth performance, while the role of partial mediation was rejected. The disparity of research results about the impact of LO on function can be seen. Goh (2001) found that there was no relationship between LO and financial operation, while other researches have reported an effect for LO on financial and non-financial learning. This impact was found to be stronger for non-financial operations (Yang et al. 2004; Goh et al. 2012; Hooi and Ngui 2014). The results of the studies have produced the following hypotheses:
Hypothesis 5
LO affects entrepreneurship.
Hypothesis 6
LO affects SME performance.
Hypothesis 7
LO affects SME performance considering the mediating role of entrepreneurship.
2.3 Moderating Role of Market Turbulence
Market turbulence is indicative of a degree of change in consumer preferences for products and services (Jaworski and Kohli 1993; Arora et al. 2016). Market turbulence indicates the amount of change in a market or technology. Because companies should benefit from consumer preferences to create a competitive advantage, they should have a clear understanding of their consumers by monitoring and analysis of surrounding industries (Grant 2010). When a high degree of market turbulence is encountered, companies require more innovative activities and correct performance of innovative strategies (Hult et al. 2004). Some research has examined the impact of market turbulence on SMEs (Bakar et al. 2012; Sainidis and Robson 2016). Bakar et al. (2012) evaluated the impact of market turbulence on SMEs in biotechnology in Malaysia. A sample of 103 companies was evaluated and the results showed that under market turbulence, factors like a strategic relationship with other private companies, enforcement of innovations and mergers can be effective. When market turbulence is more than usual, such innovations can be effective (Tsai and Yang 2013). Entrepreneurship also can be effective for adapting companies to consumer preferences (Devezer et al. 2014). On the other hand, environmental disturbance may have a negative impact on company operation, especially for SMEs. Pratono and Mahmood (2014) evaluated the moderating role of market turbulence on SME performance. The results showed that an increase in environmental turbulence increases SME performance. During severe environmental turbulence, companies assign more resources and adopt new strategies (Li et al. 2008).
Research has evaluated the moderating role of market turbulence in the relationship between LO variables and function. Hanvanich et al. (2006) studied 200 managers and collected data by survey. They showed to what extent learning and function are related to environmental turbulence. It appears that under low environmental turbulence, LO and organizational memory relates to function and innovation, while under high environmental turbulence, only LO is a useful predictor. Cambra-Fierro et al. (2012) in a longitudinal study evaluated the relationship between market orientation and LO under market turbulence. Their results found that dynamic companies are more prepared in times of turbulence. The results of the studies have produced the following hypotheses:
Hypothesis 8
Market turbulence moderates the effect intensity of OI on SME performance.
Hypothesis 9
Market turbulence moderates the effect intensity of entrepreneurship on SME performance.
Hypothesis 10
Market turbulence moderates the effect intensity of LO on SME performance.
2.4 Moderating Role of ICT
ICT provides opportunities for individuals, businesses and the community and ICT function is equally important to economic and non-economic activities (Azam 2015). ICT provides effective communications for consumers at low expense (Tan et al. 2009). Researchers have concentrated on acceptance and use of ICT on SMEs (Salamzadeh et al. 2017). Research has shown the advantages of ICT acceptance on OI (Higon 2011; Bayo-Moriones et al. 2013; Gerguri-Rashiti et al. 2015) and SME performance (Shiels et al. 2003; Eze et al. 2014). Although some research has found a negative or neutral effect of ICT on business function (Warner 1987; Venkatraman and Zaheer 1990), others have confirmed the positive effect of ICT on business function (Powell and Dent-Micallef 1997; Tippins and Sohi 2003). Wainwright et al. (2005) showed that ICT merit and ability is an adequate way to evaluate the operation of small companies. Consoli (2012) proved that performance, efficiency, competitiveness, innovative function and impalpable advantages are effects of ICT on SME performance. In general, ICT and innovation are strategic resources of a company and ICT ability, innovation and entrepreneurial behavior can make a difference in organizational function (Yunis et al. 2017). Higon (2011) proved that ICT can give a competitive advantage through production innovation. Little research has been done on the relationship between ICT and learning. Gijbels et al. (2012) studied the effect of learning-related work between employees of the ICT section. A sample of men and women aged 20–51 years was evaluated. Regression analysis showed that job desires and control in employees of the ICT section are positive and have a considerable moderating effect on learning-related jobs. The LO of employees has a strong effect on learning related jobs. Figure 1 shows the proposed model. The results of the studies have produced the following hypotheses:
Hypothesis 11
ICT moderates the effect intensity of OI on SME performance.
Hypothesis 12
ICT moderates the effect intensity of entrepreneurship on SME performance.
Hypothesis 13
ICT moderates the effect intensity of LO on SME performance.
3 Methodology
The present study was applied research. Data collection was descriptive-survey research. The method of collecting data was empirical. Because this research evaluated the data within a specific period of time, it was a cross-sectional study.
3.1 Sample Size and Data Collection
The statistical population consisted of all active SMEs in Rasht industrial park. Based on the data provided by the industrial park organization of Gilan province, the population size was 193 samples. SPSS Sample Power 3 software was used to calculate the optimum sample size. Multivariate regression having the highest number of independent variables was selected to determine how many variables can be analyzed simultaneously Entrepreneurship, with four variables, was the largest. The maximum number of predictor variables in the entrepreneurship multiple regression model was 3. At a confidence level of 0.95, test power of 90% and R2 of 0.15, the minimum optimal sample size was 85 and was the number used in the calculations. Simple random sampling was done with SPSS 22. Questionnaires were distributed to managers of active companies in Rasht industrial park. The theoretical foundations were obtained using library procedure and to the field method was used to collect data with questionnaires.
3.2 Variables Measurement, Reliability and Validity
The questionnaire contained general information such as demographics and 41 closed questions scored with a five-point Likert scale (1: very high, 2: high, 3: no idea, 4: low, 5: very low) to assess the variables of the research model. The OI variables comprised 15 items used in previous research (Hurley and Hult 1998; Ndubisi and Iftikhar 2012; Song and Xie 2000; Zahra 1996). It assessed service innovation, administrative innovation and process innovation (five items apiece). Entrepreneurship variables comprised 13 items used in previous research, (Nasution and Mavondo 2008; Nasution et al. 2011; Ndubisi and Iftikhar 2012). It assessed risk-taking and proactiveness (five items apiece) and autonomy (three items apiece). SME performance variables comprised three items used in previous research (Morgan et al. 2009; Sok et al. 2013). LO variables comprised four items used in previous research (Denison 2000; Hult and Ferrell 1997; Sinkula et al. 1997; Jyoti and Dev 2015). To evaluate the moderating role of market turbulence, three items were included (Jaworski and Kohli 1993; Wang et al. 2015). Three items were included on the moderating role of ICT (Crema et al. 2014).
The items were gathered after consulting with experts in the field. The validity of the items were affirmed in terms of content and expert opinion and the value of the ICC coefficient was confirmed for consistency and absolute agreement. To ascertain the sufficiency of the questionnaire, the indicators were evaluated using Kaiser’s rule (Kaiser 1960) and scree plots. The results showed the number of factors was desirable (Appendix 1). The measurement models were assessed using SmartPLS version 3 (Hair et al. 2016). The convergent validity for measurement of the models was based on average variance extracted (AVE) and at the item level assessed outer loadings (Henseler et al. 2015).
The discriminant validity on the factor and indicator levels was meticulously assessed. To evaluate the convergent validity according to the reflective measurement model, AVE was evaluated and values greater than 0.5 (Hulland 1999) were indicative of convergent validity of the measurement models (Table 1). The reflectiveness of the measurement models was confirmed by confirmatory tetrad analysis (CTA) (p > 0.05). The convergent validity on the item level (outer loadings) was higher than 0.4 (Hair et al. 2006), suggesting convergent validity at this level (Table 1). According to Stevens’ table (Stevens 2002), the outer loadings of this research were confirmed as well. The Fornell and Larcker criterion was used to assess discriminant validity at the factor level (Fornell and Larcker 1981). The square root of the AVE hidden variables in the main diagonal of the matrix was greater than the convergence with those underneath and to the left of the main diagonal (Table 2). This indicates appropriate fitting of the measurement models in terms of discriminant validity at the factor level. To assess the discriminant validity on the indicator level, two methods were used. The cross-loadings were first assessed. The values from the software output determine the discriminant validity at the indicator level. The HTMT indicator was also assessed to determine the discriminant validity at the indicator level. Values of <0.9 were determined as evidence for this indicator (Henseler et al. 2015). This ratio was determined to be <0.09 for the current research and the convergent factors of similar characteristics were higher than the convergent factors for different characteristics (Table 3). Convergent validity at the indicator level was confirmed. The validity of the questionnaire was assessed by CR and Cronbach’s alpha (Table 1). Research has shown that 0.8 is the cut point for CR and 0.7 is the cut point for Cronbach’s alpha (Hulland 1999). Because these values for all variables were higher than 0.7, the research tools were determined to be of adequate stability (Cronbach’s alpha was also confirmed). All 85 distributed questionnaires were completed and analysis was based on them. For the evaluation segment of the measurement models, VIF and tolerance between independent variables were used to assess multicolinearity (Table 1).
Values for the VIF indicator in Table 1 of <2.5 were adequate for this indicator (Hair et al. 2016). There was no accumulation of variance in Table 1. The cut point of the tolerance indicator was 0.4 and there was no multicolinearity detected between the independent variables. This means that at the data analysis level and for hypothesis testing the regression factors and R2 are reliable.
4 Data Analysis and Findings
Table 4 lists the demographics of the respondents. This table indicates that a large majority of respondents had bachelor degrees (49.4%). The population pyramid (Appendix 2) indicated that about 43.5% of respondents were male and had at least 16 years of management experience. This means that they were familiar with the policies, implication and practical procedures of the SMEs. Descriptive analysis of the convergence between research variables (Spearman convergent) is presented in Table 5. This matrix can be used to assess multicolinearity between variables. Because one hypothesis of causal relations was used, there was a lack of multicolinearity between variables. Convergence between variables was determined before causal analysis to assess the lack of linearity. It showed that all convergence values were <0.8, so the presence of multicolinearity between variables was rejected (Tabachnick and Fidell 1996). While convergence of independent variables should be random to confirm the calculation of variance inflation and tolerance factors. The average OI components, entrepreneurship, LO, SME performance, market turbulence and ICT was above average (p < 0.05; average => 3.0). Appendix 3 shows the convergence of research variables in a scatter plot overlay.
In the second step, structural equation modeling was used based on the partial least squares in SmartPLS 3 to evaluate structural model and test the hypotheses. This software was used because the focus was on predicting the relationship between independent variables and the dependent variable and because the model was created by studying previous research (researcher and exploration orientation). The low data size and non-parametric nature of the study and the use of bootstrapping instead of normalization are the most important reasons for the use of the PLS-SEM. To achieve better and more precise results before hypothesis testing, outlier data was assessed and the data was eliminated from analysis (Fig. 2). FIMIX was used to evaluate the hypothesis of statistical population homogeneity, the normed entropy statistic showed that EN = 0.85. The least acceptable amount for this indicator is 0.7 (Ramaswami et al. 1993); thus, the hypothesis of population homogeneity was confirmed and the results of hypothesis testing was confirmed with greater certainty. The accuracy of the scatter plot in Fig. 2 is demonstrated as a rectangular pattern of homoscedasticity.
The software output was calculated after testing the conceptual model for possible factors and for t-statistics (Appendix 4). Criteria relating to the structural equation modeling were evaluated. R2 shows what percentage of variance of the dependent variable is caused by the independent variable. R2 adjusted relates to the percentage of the statistical population (Table 6). The Cohen size effect (f2) values of 0.02, 0.15 and 0.35 denote small, average and big effects, respectively (Cohen 1988). This indicator is used to assess the model (Table 7). The learning-entrepreneurship effect was large at 0.776 and the entrepreneurship effect and LO on SME performance were smallest at 0.004. The Stone-Geisser index was used (Q2) to predict the power of the model and consists of the construct of cross-validated redundancy (CC-Red) and cross-validated communality (CC-Com). A value that approaches 1 denotes the most favorable response (Stone 1974; Geisser 1974). The Stone- Geisser values (0–1) and the relevance of the predictive model for the reflective dependent variables are presented in Table 6.
The SRMR indicator is used to evaluate the structural inner model and measurement outer models as a whole and a value of <0.08 is considered favorable (Hair et al. 2016). The value for SRMR in output was 0.076, which is indicative of coordination of the experimental model with the theoretical model. Table 6 shows that 66.1% of the variance in SME performance can be explained by entrepreneurship variables, OI, LO, market turbulence and ICT and 56.5% is from variance of entrepreneurship, OI and LO variables.
The path coefficients, t-statistics and level of significance (p-value) were used to test the hypotheses. The direct effects of hypotheses 1 and 5 were assessed. Table 8 shows that the results of H1 (β = 0.322, t = 3.341, p = 0.000) and H5 (β = 0.598, t = 6.418, p = 0.000) showed that at a confidence level of 95%, the confidence interval was significant at 0.00 and these two proportions were confirmed by the t proportions. For hypotheses 2 (β = 0.241, t = 1.560, p = 0.151), H4 (β = 0.073, t = 0.423, p = 0.703) and H6 (β = 0.076, t = 0.461, p = 0.672), the results showed lack of support for the hypotheses. At a confidence level of 95%, the p-value shows a lack of significance at 0.00. This lack of significance in confidence intervals can also be observed. For hypothesis 4 (p = 0.703), which was rejected, the confidence interval was −0.446 and 0.288 which is not significant.
For hypotheses 3 and 7, the mediating effect of the entrepreneurship variable was assessed. For hypothesis 3, the direct effect of OI on entrepreneurship was significant, but the direct effect of entrepreneurship on SME performance was not significant. The indirect effect of OI on SME performance (β = 0.024, t = 1.413, p = 0.682) was not significant. The direct effect of OI on SME performance (β = 0.241, t = 1.560, p = 0.151) is not significant. So this hypothesis is not supported and should be rejected. For hypothesis 7, the indirect effect of LO on SME performance (β = 0.043, t = 0.373, p = 0.709) was not significant; thus, this hypothesis is not supported and should be rejected as well.
Hypotheses 8 and 11 evaluate the moderating role of market turbulence and ICT. The product indicator approach in SmartPLS3 was used to assess these effects. If this effect or proportion is significantly different from zero, it will confirm the moderating effect. The results for hypothesis 8 (β = −0.305, SD = 0.082, t = 3.738, p = 0.030) for the interactive effect was significant for the moderating role of OI on SME performance. The negative value for β indicates that an increase in market turbulence decreased the effect intensity of innovation on SME performance. The results for hypothesis 11 (β = 0.262, SD = 0.115, t = 2.283, p = 0.028) for the interactive effect was significant, indicating that ICT was a moderator of the effect of OI on SME performance. The positive value for β indicates that an increase in ICT with increased the effect intensity of OI on SME performance. Hypotheses 9, 10, 12 and 13 were assessed and Table 8 shows the rejection of these hypotheses.
The IPMA matrix is shown in Fig. 3 and indicates that ICT had the highest importance, but the lowest performance. This analysis was done with a concentration on research questions (Fig. 4). Questions relating to ICT about simplification indicators of cooperation through the Internet and in finding business partners through the Internet were more favorable and of great importance.
5 Discussion and Conclusion
A research model was developed to assess the effect of the research variables. The results of hypotheses H1 and H5 showed that innovation and LO affect entrepreneurship. The effect of innovation on entrepreneurship has been confirmed by previous studies and this hypothesis aligns with previous research (Avlonitis and Salavou 2007; Crumpton 2012; Ndubisi and Iftikhar 2012; Galindo and Mendez-Picazo 2013; Capel 2014; Lee et al. 2016). Innovation is a key to entrepreneurial ideas and is necessary to the business world (Kim and Huarng 2011). Innovation and entrepreneurship together produce efficiency (Emami et al. 2011; Laforet 2008).
The effect of LO on entrepreneurship was shown by Kakapour et al. (2016) to align with hypothesis H5. Sinkula et al. (1997) found LO can increase information about the market and effect entrepreneurship of SMEs. The results of the current research highlight the considerable importance of learning and innovation in SME entrepreneurship. SME managers should seriously undertake innovation in service, executive innovation and innovation processes to benefit from its advantages. LO for structures such as employee instruction, knowledge sharing and consideration of learning as a competitive advantage is of significance aligned with entrepreneurship. The results of this research indicate a lack of and effect of OI and LO on SME performance in the statistical population in line with H2 and H6.
The reason for the lack of an effect for innovation on SMEs included factors such as operational issues and financial risks as mentioned by Laforet (2011) and considering innovation barriers such as loss of technical information and financial capital as mentioned by Xie et al. (2010). The current study showed that SME managers considered inefficient structures and state policies to decrease efficiency in innovation and LO. The important point about structural interviews was the amount of financial effect and high turbulence in the Iranian economic market and lack of continuous support for SMEs under crisis conditions. This is one of the most important barriers to innovation and learning on SMEs in the region observed. Lack of the effect of LO on performance and growth of SMEs by Wolff et al. (2015) aligned with the H6 hypothesis.
The results of study also showed s lack of significant influence of entrepreneurship on active SME performance (β = 0.073, t = 0.423, p = 0.703) in Rasht industrial park. Some reasons for this lack of influence relate to the findings of Aidis (2005) said legal, informal, environmental and skill barriers are the most important. The lack of effect of entrepreneurship on the mediating role of SME performance in H3 and H7 was also not confirmed. The results of this study showed that market turbulence and ICT were moderators of the effects intensity of OI, LO and entrepreneurship on SME performance. An increase in market turbulence will decrease this effect on SME performance. The results of this study align with research about market turbulence by Pratono and Mahmood (2014). An increase in ICT will increase this effect on SME performance, which aligns with previous research on the effect of ICT on business performance (Powell and Dent-Micallef 1997; Tippins and Sohi 2003).
5.1 Managerial Implications
The managerial implications of this study are the importance of the effects of OI, LO and entrepreneurship on performance and growth of SMEs. SME managers do not consider these factors as much effecting SME performance in the presence of market and economic turbulence. Lack of necessary technical and scientific efficiency suitable for the current turbulent environment is a weakness of some SMEs. Lack of strategic and structural plans to confront environmental turbulence considering daily technologies, lack of attention to new ideas and common cooperation, lack of continuous scientific assessment of the market and state barriers to entrepreneurial ideas are the most important reasons for the lack of efficiency. SME managers should step forward to solve these problems. Serious attention should be devoted to state regulations and the general policy of the country for logical and continuous support of private investors so that SMEs can flourish. It seems that SMEs need serious attention by government officials to encourage investors and provide suitable conditions for investment and reconstruction. Barriers to innovation and entrepreneurship should be removed.
5.2 Limitations and Suggestions
The results of this study suggest some limitations should be considered. This study concentrated on active SMEs in Rasht industrial park in Gilan province in Iran, so the results may differ from other areas because it is a distinct and rather small sample of SMEs. Another limitation is the data collection over a period of time, which indicates that research findings may not be extendable. It is recommended that future research undertake a longitudinal study instead of a cross-sectional approach because longitudinal research can better determine the dynamic and interactive nature of many of these variables and describe their causal relationship. Despite of presenting rich literature about entrepreneurship, innovation, LO and SME performance, the data can be assessed with new models and by the addition of influential variables, which is recommended to future researchers of this subject.
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Appendices
Appendix 1. Scree Plot
Appendix 2. Age-Sex Pyramid of Respondents (Value 4 in Work.Experience = 16 Years or More)
Appendix 3. Scatter Plot for Evaluating Correlation Between Research Variables Which Shows Good Correlation in Some Variables (Independent Versus Dependent Variables)
Appendix 4. Output of SmartPLS 3 for Model of Path Coefficient and t-statistics of Model
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Ebrahimi, P., Shafiee, B., Gholampour, A., Yousefi, L. (2018). Impact of Organizational Innovation, Learning Orientation and Entrepreneurship on SME Performance: The Moderating Role of Market Turbulence and ICT. In: Khajeheian, D., Friedrichsen, M., Mödinger, W. (eds) Competitiveness in Emerging Markets. Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-319-71722-7_23
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